Principal Marketing Analyst

About the role

We are seeking Principal Marketing Analysts to work on a team at our client site in NYC (Midtown West). The role will be onsite two days per week, or more if you prefer, with 3 days being remote.

Responsibilities

• Act as the primary analytics point of contact for a marketing function, translating objectives into clear analytical asks and success metrics.
• Proactively mobilize and align analytical resources (e.g., measurement, experimentation, reporting) to solve problems and support launch/readout cadences.
• Lead high impact marketing analyses across channels, connecting performance metrics to go-to-market strategy and focusing on decision support rather than routine reporting.
• Independently frame ambiguous business questions into decision-ready analytical approaches and recommendations.
• Select and synthesize data based on decision needs, proactively identifying data gaps, limitations, and risks.
• Craft executive-ready narratives that translate complex analysis into clear implications, tradeoffs, and recommended actions.
• Serve as a trusted thought partner to senior marketing stakeholders, influencing strategy, prioritization, and investment decisions.
• Coach and mentor analysts on technical rigor, business framing, and effective data storytelling.
• Manage multiple strategic initiatives concurrently, setting realistic expectations and proactively communicating risks and dependencies.

Requirements

• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
• 7+ years of experience in marketing analytics or a closely related analytical role.
• Advanced proficiency in SQL with deep experience optimizing complex queries in cloud-based data platforms (BigQuery and/or Snowflake strongly preferred).
• Advanced dashboard (e.g., Power BI, Tableau) experience as a power user (consuming and validating dashboards), with strength in translating stakeholder needs into dashboard requirements, KPI/metric definitions, usability guidance, and adoption enablement in partnership with a Business Intelligence team.
• Advanced proficiency in Excel and PowerPoint, including building executive-ready narratives, visualizations, and decision documents.
• Advanced experience with analytical methods such as segmentation, funnel, channel, and decomposition analyses, business case analysis.
• Demonstrated ability to independently frame ambiguous problems and deliver decision-critical insights to senior stakeholders.
• Proven track record of influencing strategy through executive-ready storytelling and recommendations.

Qualifications

• Master's degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar).
• 10+ years of experience in marketing analytics or a closely related analytical role.
• Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar).
• Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.
• Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.
• Experience influencing data governance, metric standardization, or analytical best practices across teams.
• Utilization of advanced marketing measurement approaches such as media mix modeling, attribution, or experimentation.
• Prior experience serving as a strategic analytics advisor to senior marketing or business leadership.
• Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).