Principal, Innovations- GTM Strategy & Product Marketing

For our client, we are seeking a Principal, Innovations- GTM Strategy & Product Marketing to join the team of a leader in the Information Technology space. This role will lead go-to-market strategy for innovation initiatives, helping translate emerging capabilities into clear market opportunities and compelling commercial narratives. The position will partner closely with product, sales, customer, and cross-functional stakeholders to accelerate launches and shape how new offerings are introduced to the market. Success in this role will come from building scalable GTM frameworks, improving launch velocity, and turning early validation into measurable business impact. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $150,000 – $180,000 annually Responsibilities Own go-to-market strategy for innovation initiatives Increase launch speed with repeatable models and processes Define compelling market propositions from emerging innovations Connect early customer validation to commercial activation Develop integrated launch strategies for high-impact market moments Coordinate cross-functional launches with clear accountability Shape new GTM motions for innovative products or offerings Refine GTM strategies using market feedback and performance Qualifications 10+ years of experience in product marketing or related B2B enterprise roles Proven ability to lead high-profile product launches Experience increasing launch velocity with strategic frameworks Skilled in translating technical capabilities into market value Strong executive communication and cross-functional leadership skills Ability to balance strategy with hands-on execution Experience with enterprise AI and emerging technologies Benefits Flexible vacation and company-wide days off Flexible work options for remote work Well-being programs for physical and mental health Scheduled virtual fitness classes Training and mentorship opportunities for career growth Recognition programs and referral rewards Participation in hackathons Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.