DirectJobHub
Jobs · Business Development · Washington

Principal Games Industry Business Development Specialist, North America, Media & Entertainment, Games, Advertising and Sports Business Unit

Amazon Web Services (AWS) · Seattle, WA · Today
Business DevelopmentFull-time

About the role

The Principal Business Development Specialist for Games serves as a dedicated industry expert embedded within account teams, driving AWS adoption through line-of-business opportunities across the video games sector. This role combines deep games industry expertise with strategic account planning to identify, develop, and launch opportunities that address specific game studio, publisher, and supplier workflows and business challenges.

Responsibilities

  • Contribute Games industry perspective to Account Plans for assigned proactive coverage accounts

  • Identify and map Line of Business (LOB) contacts and stakeholders within game studios, publishers, and game technology suppliers

  • Utilize the Industry Scorecard to identify whitespace opportunities across four Games solution areas: Game Infrastructure & Backends, Game Analytics (Player Acquisition, Engagement and Monetization), Cloud Game Development, and Game Content Creation

  • Collaborate with account teams to develop studio and publisher specific strategies aligned with each customer's development pipeline, live-service operations, and technology modernization goals

  • Map customer needs against sub-solution areas including Game Backend as a Service, Multiplayer Session-Based Hosting (Amazon GameLift), Game Security, AI for Content Production, Cloud Build Pipelines, and Automated QA

  • Drive Games industry opportunities from Qualified stage through Launch, focusing on measurable business outcomes (cost reduction, time-to-market, player engagement)

  • Evangelize AWS services, partner solutions, and Professional Services tailored to video games use cases (e.g., Amazon GameLift, Amazon Bedrock for in-game AI, AI Code Assistance for game dev, Game Analytics Pipeline)

  • Achieve 70% partner attachment rate on launched opportunities, leveraging Games ecosystem partners

  • Participate in Executive Briefing Centers (EBCs) and executive engagements with C-suite stakeholders at studios and publishers

  • Act as facilitator to bring in specialized AWS resources, world-wide specialist teams, ProServe, and partner capabilities

  • Conduct internal enablement sessions for account teams on Games industry trends, use cases, and AWS solutions across all four solution areas

  • Lead external thought leadership sessions with customers and at industry events (eg, GDC, Gamescom, DICE, Unreal Fest)

  • Build and maintain relationships with key industry associations, platform holders, and game development communities

  • Track and communicate market trends including GenAI adoption in games, live-service economics, and cloud game development evolution

Thought Leadership & Enablement

  • Contribute to Go-to-Market packages for scale Games customers, including solution playbooks and competitive positioning materials

  • Build and maintain relationships with key industry associations, platform holders, and game development communities

  • Track and communicate market trends including GenAI adoption in games, live-service economics, and cloud game development evolution

Regional Market Development

  • Develop deep understanding of the regional games ecosystem across key markets and studio clusters

  • Identify regional trends, competitive dynamics, and market opportunities specific to video games (e.g., mobile-first markets, AAA studio consolidation, indie growth)

  • Build partner ecosystem relationships with regional game technology providers, middleware vendors, and systems integrators

  • Monitor competitive landscape

Basics

  • 7+ years of developing, negotiating and executing business agreements experience

  • 10+ years of professional or military experience

  • 5+ years of working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking experience

  • 10+ years of solving problems with technology in the Media & Entertainment Industry experience

  • 10+ years of Go-To-Market, Business Development, Sales, or Consulting experience

  • Bachelor's degree

  • Experience developing strategies that influence leadership decisions at the organizational level

Priorities

  • Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner

  • Experience selling to Fortune 1000 or Global 2000 organizations

Similar jobs