Principal Frontend Engineer
What will you be doing?
Define and own the architectural vision for all our web applications, ensuring systems are modular, performant, and resilient at scale
Lead the modernization of the frontend architecture — migrating monolith repos to microservices and building net-new category launches (new categories ship in 2-3 months)
Design high-concurrency frontend systems that can handle a million+ users hitting the site within minutes during drops and promotional moments
Set the standard for the frontend discipline — establishing patterns, build pipelines, and best practices across the engineering org
Partner with product, marketing, and executive leadership to influence the roadmap and ensure technical debt is managed as the platform rapidly scales into new categories
Requirements
- 8 - 15 years of experience in frontend engineering with 2+ years in staff/principal roles, at B2C companies (Mandatory)
- 2+ years in staff/principal architectural leadership capacity; owned frontend architecture end-to-end, not just shipped features (Mandatory)
- Experience at a marketplace, e-commerce, or real-time consumer platform (e.g., Goat, StockX, Fanatics, DraftKings, Uber) (Mandatory)
- Designed systems handling high-traffic events (drops, auctions, promotions, live transactions) for real users (Nice-to-have)
- Degree in Computer Science or related technical field (Mandatory)
- Expert in React, TypeScript, and Next.js (Mandatory)
- AI-native engineering; fluent in Claude, Cursor, can flex into an in-house harness for daily development (Mandatory)
- Strong system architecture and web performance optimization experience (Mandatory)
- Experience with SSR/SSG, AWS, and modern build tools (Nice-to-have)
- Can set standards and design direction for a growing, distributed team (Mandatory)
- Articulates technical decisions clearly to non-technical stakeholders (product, marketing, execs) (Mandatory)
- Consumer-facing depth; has built dynamic, user-facing products at scale (Mandatory)