Principal Engineer - Direct

What You'll Do

• Architect the Unified DTC Platform
• Define the blueprint for Hasbro's global Salesforce-based architecture, unifying commerce, OMS, data, and fulfillment systems.
• Establish integration frameworks for SAP, Braintree, Avalara, and other core enterprise systems.
• Design scalable, event-driven architectures that support dynamic drops, crowdfunding, digital items, and global fulfillment.
• Embed AI-ready and data-centric design principles, ensuring systems support real-time insights, personalization, and automation.
• Lead AI, Automation, and Intelligent Systems
• Identify and implement AI/ML and generative AI use cases across the DTC ecosystem (e.g., personalization, search, merchandising optimization, customer support automation, fraud detection, fulfillment prediction).
• Drive automation of operational workflows, reducing manual intervention across order management, customer service, and fulfillment coordination.
• Partner with Data Science and Analytics to productionize models and integrate them into core platform experiences and decisioning systems.
• Establish patterns and frameworks for responsible, scalable AI adoption, including model integration, monitoring, and continuous improvement.
• Advance Engineering Excellence and Standards
• Apply expert-level knowledge to guide engineers across disciplines, ensuring sound architectural decisions and technical craftsmanship.
• Define system reliability goals, telemetry, and observability standards to support large-scale fan events and product launches.
• Champion engineering best practices, infrastructure-as-code, and continuous delivery pipelines across the DTC organization.
• Drive AI-enhanced development practices, including automated testing, intelligent alerting, and deployment optimization.
• Improve developer productivity through automation, code generation, and intelligent development workflows.
• Mentor, Lead, and Partner Across Functions
• Mentor engineers and technical leads across front-end, OMS, data, and platform teams, fostering growth and shared ownership.
• Collaborate closely with Product Management, Data Science, CX, and Design to align technology with business and fan outcomes.
• Provide deep technical insight and guidance to cross-functional project teams, ensuring unified delivery quality and scalability.
• Influence teams to adopt data-driven and automation-first approaches to problem solving and execution.
• Shape the Future Platform
• Evaluate and introduce emerging technologies (composable architecture, event streaming, generative AI, predictive fulfillment).
• Lead technical design reviews and influence enterprise architecture forums.
• Codify and communicate long-term platform principles that will guide Hasbro's DTC evolution.
• Define platform principles centered on intelligence, automation, and adaptability at scale.
• Drive evolution toward a self-optimizing, insight-driven commerce platform leveraging AI and real-time data.

Minimum Qualifications

• 8+ years of engineering experience in large-scale eCommerce or platform systems.
• Proven architecture and integration expertise in Salesforce Commerce Cloud, Salesforce OMS, and enterprise middleware.
• Proficiency building systems using cloud infrastructure (AWS/GCP/Azure), CI/CD, and IaC (Terraform).
• Successful track record of mentoring and helping grow the careers of engineers at all levels.
• Strong interpersonal, verbal, and written communication skills with an ability to concisely convey technical concepts to leadership.

Preferred Qualifications

• Experience with SAP, Braintree, and complex order management flows.
• Familiarity with AI/ML integration or automation frameworks.
• Ability to influence senior stakeholders and drive cross-functional technical alignment.

Pay Range

$172,600 - $259,000 USD

Benefits and Programs

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Application Instructions

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