Principal Data Scientist, Marketing Measurement

For our client, we are seeking a Principal Data Scientist, Marketing Measurement to join the team of a leader in the Finance & Insurance space. This role will lead measurement strategy across marketing channels, helping the business determine what is truly driving performance. You will partner closely with analysts, marketing, and finance to design experiments, evaluate causal impact, and turn complex data into clear investment guidance. The work will combine experimentation, attribution, and modeling to improve budget allocation and strengthen decision-making. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $182,300 – $252,500 annually Responsibilities Guide incrementality measurement across marketing channels, collaborating with analysts on test design and interpretation Apply causal inference methods when clean tests are not feasible to support budget decisions Develop and maintain an attribution approach for various marketing channels, including non-click interactions Translate measurement results into actionable spend allocation recommendations for marketing and finance Utilize marketing mix models alongside experiments to determine which insights to trust Automate recurring measurement reporting to focus on interpretation and recommendations Mentor analysts and review their measurement work Qualifications 8+ years in data science or a quantitative role focused on marketing measurement Experience designing and analyzing incrementality tests with a strong grasp of causal inference Knowledge of marketing mix modeling and multi-touch attribution Proficient in Python and SQL Proven track record of impactful measurement work on marketing budgets Ability to communicate effectively with both technical and non-technical audiences Strong judgment on the reliability of results and when further testing is needed Self-starter with the ability to manage projects independently in ambiguous situations Benefits Competitive compensation with base pay, bonuses, and quarterly equity grants 401(k) with a company match of $2 for every $1 contributed, up to $15,000 annually Employee Stock Purchase Plan with discounted stock options Comprehensive health coverage including medical, dental, and vision Health Savings Account contributions for eligible plans Income protection benefits like life insurance and disability coverage Paid time off, sick leave, and company holidays Paid family and parental leave Family-centered benefits for fertility and caregiving Employee Assistance Program for mental health support Annual wellness and productivity allowances for personal development Community connection through team events and employee resource groups Onsite perks like catered lunches in select offices Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.