Principal Corporate Narrative & Messaging Lead

About the role

This role is responsible for owning and evolving the corporate narrative and messaging framework, ensuring consistency, relevance, and scalability across various regions, business segments, and channels.

Responsibilities

• Own and evolve the core narrative framework
• Develop, maintain, and evolve the core corporate messaging framework ("Message House") as the single source of truth for messaging pillars, value proposition, vision, and mission
• Update corporate narrative pillars and messaging to align with the current business environment
• Leverage AI to drive efficiency, consistency, and speed across narrative development
• Build scalable messaging architecture and toolkits
• Equip Sales and internal employees with tools to tell the company story accurately (e.g., battle cards, elevator pitches, messaging guides, training workshops)
• Coordinate with Communications to provide executives with curated talking points and materials for consistent delivery across internal and external engagements
• Drive content and messaging development for executive keynotes
• Cross-functional and regional partnership for alignment and adoption
• Work with regional marketing leads to ensure the corporate narrative is culturally relevant and locally adaptable while maintaining core brand integrity
• Consult and support cross-functional teams to ensure technology narratives and messaging are coordinated across marketing and communications efforts
• Work with market intelligence, corporate strategy, and business units to identify and keep updated key industry data points, business landscape, and differentiation for messaging
• Implement feedback mechanisms from the field (e.g., Sales) and the market (e.g., analysts, customers) to test and refine messaging effectiveness

Qualifications

• 7+ years of experience marketing/communications functions in high-tech industries, driving messaging in a B2B technology environment, product marketing, or product management
• Bachelor’s degree in Marketing, Communications, Journalism, or English
• Strong business acumen and broad understanding of semiconductor industry trends and product/technology leadership
• Comfortable making high-impact decisions with incomplete or ambiguous information, balancing short-term needs with long-term strategic objectives
• Proven track record to navigate a matrixed, large global organization
• Demonstrated portfolio of corporate or high-stakes narrative work
• Ability to work across multiple organizations to understand priorities and develop a compelling, coordinated story with supporting proof points