Principal Associate, Communications - Multimedia Specialist (Hybrid)

About the Role

We’re seeking a Multimedia Specialist to join the Card Communications team who will be responsible for delivering best-in-class videos and design graphics which help us tell the Card story. These creative elements will be featured in both local and Card-wide communication vehicles and will cover some of our most important moments that matter throughout the year. You’ll inform and engage associates across the organization, helping them stay connected to our business priorities and feel engaged as part of our inclusive culture. You’ll partner closely with key stakeholders to uncover compelling story ideas, use strong creative judgement to consult on the most effective ways to bring those stories to life, deeply understand our associates’ preferences by analyzing performance data and generating actionable insights, and manage the entire end-to-end video production process from scripting and preparation to filming and editing. We’re looking for someone who can partner with communicators to shape creative strategies and concepts for executive and associate storytelling, capture and edit content into polished pieces, and bring fresh thinking to how we use multimedia and creative design to keep associates inspired and informed. You will have the opportunity to frequently see your work showcased to an internal audience of more than 30,000 associates while working side-by-side with smart, talented people who will challenge you to grow and excel.

Responsibilities

• Partner with communications and business stakeholders to understand objectives, audience needs and creative opportunities, translating them into compelling multimedia and visual storytelling strategies.
• Consult on the right creative approach for each request, using judgment to recommend, reshape or challenge solutions based on business priorities, audience needs, channel strategy and creative best practices.
• Develop and present creative concepts to communications and business stakeholders, influencing toward solutions that balance creativity, business needs, brand standards and associate experience.
• Lead end-to-end creative design and delivery of high visibility visual content, translating communications needs into compelling graphic design, digital assets, presentations, templates and other creative solutions.
• Prepare and manage video and audio shoots, coaching executives and other participants in real time to help them show up authentically and effectively on camera.
• Manage external creative and production partners, determining when vendor support is appropriate and providing clear direction to ensure quality, timelines and budget expectations are met.
• Analyze multimedia performance metrics, audience behaviors and feedback to identify what is working, where opportunities exist and how future creative approaches should evolve.
• Synthesize data and insights into clear recommendations and visualizations that help