Principal, Art Direction - GenAI

About the role

The Principal, Art Direction - Generative AI is a senior individual contributor role at DEPT®. This role sits at the intersection of art, creative technology, and production, focusing on transforming creative direction and campaign concepts into visually sophisticated assets using AI image generation tools.

Responsibilities

• Generate visually sophisticated AI-driven creative across performance campaigns and innovation work while maintaining a high bar for craft and originality.
• Translate creative briefs into compelling visual outputs across a range of aesthetics, including photoreal, conceptual, graphic, product, lifestyle, and experimental imagery.
• Rapidly prototype, iterate, and refine assets based on creative feedback, platform needs, and campaign objectives.
• Use ChatGPT image generation tools to create scalable visual content systems, campaign assets, conceptual explorations, and production-ready creative.
• Art direct and refine outputs with a strong understanding of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling.
• Partner closely with Creative Directors, Designers, Motion teams, and Producers to ensure all outputs align with brand standards and campaign vision.
• Refine and elevate outputs through compositing, retouching, editing, upscaling, and post-production workflows where needed.
• Continuously evaluate emerging OpenAI tools, workflows, and creative trends to help evolve the agency’s AI capabilities and creative standards.
• Contribute to a culture of experimentation, curiosity, and visual excellence across the broader creative organization.
• Help identify opportunities for scalable AI-assisted production workflows without sacrificing creative quality or craft.

Requirements

• 5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production within an agency, studio, or high-growth brand environment.
• A portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work.
• Deep experience using ChatGPT image generation professionally within creative workflows.
• Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends.
• Advanced proficiency in Figma and AI-assisted creative workflows.
• The ability to rapidly iterate while maintaining a premium level of craft and consistency across high-volume outputs.
• Comfort operating in fast-moving environments with shifting priorities, quick-turn feedback cycles, and tight timelines.
• Strong communication skills with the ability to clearly articulate creative rationale and visual decisions to internal teams and creative leadership.
• Curiosity around emerging technologies and excitement for helping shape the future of AI-enabled creativity.

Qualifications

• Advanced degree in Fine Arts, Graphic Design, Digital Art, or related field.
• Experience with generative AI tools and platforms.
• Proficiency in Adobe Creative Suite and other relevant software.
• Excellent problem-solving and critical thinking skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for pushing boundaries and exploring new creative territories.

Skills

• Generative AI image generation and manipulation.
• Visual storytelling and concept development.
• Collaboration and teamwork.
• Attention to detail and quality control.
• Adaptability and willingness to learn new technologies.

Benefits

We offer a comprehensive benefits package including:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• Paid Time Off (PTO)
• Paid Company Holidays
• Parental Leave

We are committed to an inclusive and barrier-free recruitment and selection process and workplace, fostering personal and company growth, and supporting a diverse and equitable workforce. We encourage applications from candidates of all backgrounds and identities.