Premier Experiences Senior Manager

About the Role

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Responsibilities

• Partner with BU Marketing and Client Development to design event programs that facilitate specific client engagement and cross-selling opportunities.
• Lead the planning and execution of the firm’s most complex marquee events, managing the timeline from initial concept through post-event analysis.
• Drive the tactical strategy for major industry conferences (e.g., JPM), ensuring Cooley’s presence is high-impact, coordinated, and differentiated.
• Serve as the day-to-day liaison for BU stakeholders, translating their specific practice goals into actionable experiential plans.
• Collaborate with Client Development and BU leads to identify key targets for premier events and develop structured "follow-through" plans to accelerate the sales cycle.
• Source and manage premium vendors and lead the contract negotiation process, ensuring all services meet the firm’s standards for "Premier" delivery.
• Lead on-site teams for major activations, acting as the primary point of contact for partners and ensuring a seamless experience for all attendees.
• Ensure that every premier activation captures critical client data and transitions it into the CRM to support long-term relationship management.
• Manage the specific budgets for assigned marquee programs, ensuring precise tracking, variance reporting, and cost-efficiency.
• Master the use of event technologies to manage registration, attendee engagement, and logistics, coaching the Specialist level on best practices.
• Serve as direct supervisor and mentor to direct reports, providing day-to-day supervision, ensuring compliance with assigned work hours, and monitoring adherence to firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests, and support professional development and continued educational opportunities.
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events.
• All other duties as assigned or required.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage, and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles.
• Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, and become a resource and mentor to others.
• Professional services industry experience and/or B2B marketing experience.
• Experience with CVENT, TicketManager, and CRM platforms.
• Experience with vendor management, contract negotiations, and onsite delivery.

Preferred Qualifications

• Bachelor’s degree.
• Supervisory experience.
• Prior legal industry or professional services experience.

Skills

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital-first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Ability to organize, prioritize, and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team-player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, and client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Pay

The expected annual pay range for this position with a full-time schedule is $130,000 - $195,000. Final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Benefits

• Medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, and pre-tax commuter benefits.
• Life insurance, AD&D, long-term care coverage, backup care for children and/or adults, and other parental support benefits.
• Firm-paid life insurance, AD&D, LTD, and short-term medical benefits.
• 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.
• Detailed benefit orientation for new employees to learn about benefits and resources.