Pregnancy & Birth Doula (California)

About Loula

With a network of over 500 experienced and diverse doulas, Loula is building the leading provider network for birth and postpartum doula care. We partner with both Medicaid and commercial health insurance plans to make it easier for doulas to accept health insurance without the administrative burden. Loula offers full-service support for Medicaid enrollment, credentialing, insurance verification, medical billing, and payment to doulas in California. By taking on the operational complexity, Loula empowers doulas to focus on what matters most: delivering exceptional care. We believe every birthing person deserves access to high-quality doula support, not just those who can afford to pay out of pocket. Our mission is to help doulas build thriving practices while making it possible for insured families to access the care they deserve.

Why Partner with Loula?

• Up to $134/hour of billable time, with rates varying by payer and plan. Direct deposits twice a month.
• We pay you regardless of claim outcomes, so you're never left waiting on payers to get paid.
• Free, hassle-free credentialing with major Medicaid and commercial insurance plans in California, at no cost to you.
• Get referrals to insured clients through our client referral/doula matching program. Our Care Navigator introduces you to clients, no marketing spend required.
• You're an independent contractor in a non-exclusive network, so keep your own clients and practice alongside your work with Loula. No minimums, no visit requirements—you decide how much or how little to take on.
• We manage insurance verification, billing, and payment so you can spend your time with clients, not paperwork.
• Join a network of experienced doulas with access to shared resources, community, and ongoing support.

Minimum Qualifications

You'll need one of the following:

• Completed 16 hours of birth doula training AND attended 3 births as a doula, OR
• 5 years of experience as a doula, with 3 letters of recommendation

You'll also need:

• Adult and infant CPR training
• HIPAA training
• Liability insurance

If you don't yet have CPR training, HIPAA training, liability insurance, or the letters of recommendation, you can still reach out—we can support you in getting set up with these requirements. Please note that if you are not located in California and/or do not meet the minimum qualifications listed above, we will be unable to move forward with an introductory meeting.

Application Process

• Submit an interest form to start the process
• You'll be prompted to complete a few basic screening questions
• If you meet the minimum qualifications, you'll be invited to schedule a call with our team
• During this conversation, we'll get to know you, your experience, and your practice goals, and share more about how Loula works. This is meant to assess whether a partnership is a strong mutual fit.