Predicts Acquisition Marketing Manager
FanDuel · New York, NY · 1 mo ago
HybridMarketing$103k–$129k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to extract content.
The posting includes:
- Intro: "THE POSITION ..." describing role, responsibilities etc. Could be "About the role" or "Responsibilities". We need to decide sections.
We have "THE GAME PLAN" which lists responsibilities/duties in bullet-like sentences. Those are responsibilities.
We have "THE STATS" which lists qualifications/requirements: experience, education, skills.
We have "About Fanduel" describing company - could be "About the company" but not required; we can include maybe "About the role" includes that? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate.
We have benefits described: "Player Benefits We treat our team right ..." includes benefits details. Also later: "This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws."
Also salary range: "The applicable salary range for this position is $103,000 - $129,000USD". So we have Pay.
Schedule not mentioned. So we should not include Schedule.
We need to remove boilerplate: EEO, equal opportunity, scam warning, etc. Also remove duplicated lines, navigation, cookie, legal. Also remove "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company." That's generic; maybe keep? It's not specific; but it's a duty. Might be considered boilerplate? It's generic but still part of responsibilities. However instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. That line is not exactly boilerplate but it's generic. Might keep? Safer to keep as part of responsibilities? It's not specific; but we can keep as it's not EEO. However we might drop if considered filler. I'd keep it as part of responsibilities.
We need to preserve all substantive information; do not invent or summarize away detail.
We need to use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to extract content.
The posting includes:
- Intro: "THE POSITION ..." describing role, responsibilities etc. Could be "About the role" or "Responsibilities". We need to decide sections.
We have "THE GAME PLAN" which lists responsibilities/duties in bullet-like sentences. Those are responsibilities.
We have "THE STATS" which lists qualifications/requirements: experience, education, skills.
We have "About Fanduel" describing company - could be "About the company" but not required; we can include maybe "About the role" includes that? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate.
We have benefits described: "Player Benefits We treat our team right ..." includes benefits details. Also later: "This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws."
Also salary range: "The applicable salary range for this position is $103,000 - $129,000USD". So we have Pay.
Schedule not mentioned. So we should not include Schedule.
We need to remove boilerplate: EEO, equal opportunity, scam warning, etc. Also remove duplicated lines, navigation, cookie, legal. Also remove "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company." That's generic; maybe keep? It's not specific; but it's a duty. Might be considered boilerplate? It's generic but still part of responsibilities. However instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. That line is not exactly boilerplate but it's generic. Might keep? Safer to keep as part of responsibilities? It's not specific; but we can keep as it's not EEO. However we might drop if considered filler. I'd keep it as part of responsibilities.
We need to preserve all substantive information; do not invent or summarize away detail.
We need to use - for any list of duties/requirements/benefits. So we need to convert the responsibilities bullet-like sentences into list items. Also qualifications list into list items. Benefits list into list items.
We need to use
for prose.
We need headings
for sections.
We need to decide sections: maybe "About the role" (intro paragraph), "Responsibilities" (the game plan), "Requirements" (the stats), "Benefits", "Pay". Possibly also "Qualifications" but we can combine requirements and qualifications. The instruction list includes both Requirements and Qualifications; we can choose one. Since the stats include experience, education, skills, we could treat as "Requirements". Or we could have "Qualifications". Let's use "Requirements". Also we could have "Skills" separate but not needed.
We need to avoid empty sections.
Let's extract content.
Intro paragraph: "THE POSITION Our roster has an opening with your name on it We’re looking for an Acquisition Marketing Manager to drive Predicts’ new customer acquisition, optimize our end to end conversion funnel, and maximize our FanDuel referral ecosystem. Reporting into the Growth Senior Manager, you’ll own our “Fix the Funnel” conversion optimization and help build an industry-leading Unified Refer-a-Friend program, whilst also supporting our always-on Headline Offer testing agenda and roadmap. You'll also support on performance reporting, partnering with commercial and relevant stakeholders to monitor trends, define KPIs and benchmarks, and set targets to improve the efficiency of our conversion funnel and referral engine. This is an energizing, highly visible role with the opportunity to make a material impact on the business outcome for FanDuel Group by turning data-driven insight into funnel, referral, and offer improvements that enhance the FanDuel business."
We can keep as prose under About the role.
Responsibilities: from THE GAME PLAN list:
- Own “Fix the Funnel” conversion optimization end-to-end – mapping the customer journey from registration through first real money activation, surfacing full-funnel drop-off, and driving best-in-class journeys that convert efficiently and effectively.
- Build and prioritize a conversion-focused roadmap in partnership with Product, CRM/Early Life, UX Research, and Analytics, holding the funnel accountable to clear conversion KPIs.
- Design and run rapid test-and-learn programs across the growth function – hypotheses, A/B tests, and cohort readouts – to continuously lift registration-to-activation conversion.
- Help deliver an industry-leading Unified Refer-a-Friend (RAF) program alongside our SBK counterparts – supporting the end-to-end product roadmap, seamless in-product sharing mechanics, and an incentivized referral ecosystem, nationwide.
- Partner with Product, Engineering, and Creative to optimize RAF performance and reward mechanics, and help build the playbook for scaling referral across the Predicts One App.
- Support the always-on offer testing roadmap – contributing to offer scorecards and performance grading (volume, geo, value, paybacks) and a rapid experimentation cadence that identifies winning acquisition and activation mechanics.
- Translate complex funnel, referral, and offer performance into clear, actionable insight and reporting for cross-functional stakeholders and senior leadership, guiding where the team focuses and acts.
- Partner across Commercial, CRM, Analytics, Product, and the broader Acquisition team to drive process improvement, and support planning and forecasting with accurate, up-to-date views of conversion and referral performance.
- In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. (maybe keep)
We'll put each as
- .
Requirements: from THE STATS:
- 5+ years of experience in digital or growth marketing, with a focus on conversion optimization, funnel/lifecycle, or consumer acquisition
- Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
- Demonstrated experience owning or driving conversion-rate / funnel optimization and structured A/B test-and-learn programs
- Strong cross-functional partnership skills, particularly with Product, CRM/Retention, UX, and Analytics teams
- Experience with referral (RAF) or lifecycle/CRM marketing a strong plus
- Highly numerically literate with advanced Excel skills and experience building data visualization views
- Experience working with large datasets and translating performance data into actionable insights
- Strong attention to detail and results-oriented mindset, with a focus on objective performance measurement
- Ability to distill complex analyses into clear, concise insights for a wide range of stakeholders, including senior leadership
- Metrics-driven, with a focus on continuous improvement of marketing performance and customer journeys
- Demonstrated analytical rigor, proactiveness, and reliability in fast-paced, test-and-learn environments
- Customer-focused mindset with a strong understanding of conversion and acquisition drivers; interest in the Online Gaming industry preferred
We'll list as
- .
Benefits: from Player Benefits section and later benefits.
We need to capture all benefits described:
- Amazing benefits above and beyond basics.
- Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- More - check out all our benefits here: FanDuel Total Rewards. (but we should not include link? It's okay to keep mention.)
- Benefits differ across location, role, and level.
- This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
- This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- This role includes paid personal time off and 14 paid company holidays.
- FanDuel offers paid sick time in accordance with all applicable state and federal laws.
We should not include boilerplate like EEO etc. Already removed.
We need to avoid filler like "check out all our benefits here: FanDuel Total Rewards." That's a link; maybe keep as prose? It's not a list item but could be part of prose. However we need to use
- for any list of benefits. So we can create list items for each distinct benefit. The phrase "check out all our benefits here: FanDuel Total Rewards." is not a benefit; it's a reference. Could be omitted as it's not substantive benefit detail? It's a pointer; maybe we can keep as prose but not list. Safer to keep as prose paragraph under Benefits.
We'll create a
for prose describing benefits generally, then a
for specific list items.
But instruction: Use - for any list of duties/requirements/benefits, and
for prose. So we can have both.
Thus Benefits section:
Benefits
then a summarizing: "We offer amazing benefits above and beyond the basics, including health plans (some as low as $0 per paycheck) with fertility/family planning, mental health, and fitness programs; generous paid time off (PTO & sick leave); annual bonus and long-term incentive opportunities; 401(k) with up to 5% match; commuter benefits; pet insurance; and more." Then a
with specific items: medical, vision, dental insurance; life insurance; disability insurance; 401(k) matching program; short-term or long-term incentive compensation (cash bonuses, stock program participation); paid personal time off; 14 paid company holidays; paid sick time per state/federal law.
We need to avoid duplication: we already mentioned 401k match; we can list as "401(k) matching program (up to 5%)". Also we have annual bonus etc. Could list as "Annual bonus and long-term incentive opportunities (performance-based)". But we already have short-term/long-term incentive compensation separate. Might combine.
Let's list:
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program (up to 5%)
- Annual bonus and long-term incentive opportunities (performance-based)
- Short-term or long-term incentive compensation (cash bonuses, stock program participation)
- Commuter benefits
- Pet insurance
- Fertility and family planning programs
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with state and federal laws
Some overlap; but we need to preserve all substantive information; duplication okay? Might be okay but we should avoid duplicate lines. The instruction: remove duplicated lines. So we should not repeat same benefit multiple times. Let's consolidate.
List unique benefits:
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program (up to 5%)
- Annual bonus (performance-based)
- Long-term incentive opportunities (performance-based)
- Short-term incentive compensation (cash bonuses)
- Long-term incentive compensation (stock program participation) – but we already have long-term incentive opportunities; maybe combine.
- Commuter benefits
- Pet insurance
- Fertility and family planning programs
- Mental health support
- Fitness benefits
- Generous paid time off (
for prose. We need headings
for sections. We need to decide sections: maybe "About the role" (intro paragraph), "Responsibilities" (the game plan), "Requirements" (the stats), "Benefits", "Pay". Possibly also "Qualifications" but we can combine requirements and qualifications. The instruction list includes both Requirements and Qualifications; we can choose one. Since the stats include experience, education, skills, we could treat as "Requirements". Or we could have "Qualifications". Let's use "Requirements". Also we could have "Skills" separate but not needed. We need to avoid empty sections. Let's extract content. Intro paragraph: "THE POSITION Our roster has an opening with your name on it We’re looking for an Acquisition Marketing Manager to drive Predicts’ new customer acquisition, optimize our end to end conversion funnel, and maximize our FanDuel referral ecosystem. Reporting into the Growth Senior Manager, you’ll own our “Fix the Funnel” conversion optimization and help build an industry-leading Unified Refer-a-Friend program, whilst also supporting our always-on Headline Offer testing agenda and roadmap. You'll also support on performance reporting, partnering with commercial and relevant stakeholders to monitor trends, define KPIs and benchmarks, and set targets to improve the efficiency of our conversion funnel and referral engine. This is an energizing, highly visible role with the opportunity to make a material impact on the business outcome for FanDuel Group by turning data-driven insight into funnel, referral, and offer improvements that enhance the FanDuel business." We can keep as prose under About the role. Responsibilities: from THE GAME PLAN list: - Own “Fix the Funnel” conversion optimization end-to-end – mapping the customer journey from registration through first real money activation, surfacing full-funnel drop-off, and driving best-in-class journeys that convert efficiently and effectively. - Build and prioritize a conversion-focused roadmap in partnership with Product, CRM/Early Life, UX Research, and Analytics, holding the funnel accountable to clear conversion KPIs. - Design and run rapid test-and-learn programs across the growth function – hypotheses, A/B tests, and cohort readouts – to continuously lift registration-to-activation conversion. - Help deliver an industry-leading Unified Refer-a-Friend (RAF) program alongside our SBK counterparts – supporting the end-to-end product roadmap, seamless in-product sharing mechanics, and an incentivized referral ecosystem, nationwide. - Partner with Product, Engineering, and Creative to optimize RAF performance and reward mechanics, and help build the playbook for scaling referral across the Predicts One App. - Support the always-on offer testing roadmap – contributing to offer scorecards and performance grading (volume, geo, value, paybacks) and a rapid experimentation cadence that identifies winning acquisition and activation mechanics. - Translate complex funnel, referral, and offer performance into clear, actionable insight and reporting for cross-functional stakeholders and senior leadership, guiding where the team focuses and acts. - Partner across Commercial, CRM, Analytics, Product, and the broader Acquisition team to drive process improvement, and support planning and forecasting with accurate, up-to-date views of conversion and referral performance. - In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. (maybe keep) We'll put each as
- for any list of benefits. So we can create list items for each distinct benefit. The phrase "check out all our benefits here: FanDuel Total Rewards." is not a benefit; it's a reference. Could be omitted as it's not substantive benefit detail? It's a pointer; maybe we can keep as prose but not list. Safer to keep as prose paragraph under Benefits.
We'll create a
for prose describing benefits generally, then a
- for specific list items.
But instruction: Use
- for any list of duties/requirements/benefits, and
for prose. So we can have both. Thus Benefits section:
Benefits
then asummarizing: "We offer amazing benefits above and beyond the basics, including health plans (some as low as $0 per paycheck) with fertility/family planning, mental health, and fitness programs; generous paid time off (PTO & sick leave); annual bonus and long-term incentive opportunities; 401(k) with up to 5% match; commuter benefits; pet insurance; and more." Then a
- with specific items: medical, vision, dental insurance; life insurance; disability insurance; 401(k) matching program; short-term or long-term incentive compensation (cash bonuses, stock program participation); paid personal time off; 14 paid company holidays; paid sick time per state/federal law.
We need to avoid duplication: we already mentioned 401k match; we can list as "401(k) matching program (up to 5%)". Also we have annual bonus etc. Could list as "Annual bonus and long-term incentive opportunities (performance-based)". But we already have short-term/long-term incentive compensation separate. Might combine.
Let's list:
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program (up to 5%)
- Annual bonus and long-term incentive opportunities (performance-based)
- Short-term or long-term incentive compensation (cash bonuses, stock program participation)
- Commuter benefits
- Pet insurance
- Fertility and family planning programs
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with state and federal laws
Some overlap; but we need to preserve all substantive information; duplication okay? Might be okay but we should avoid duplicate lines. The instruction: remove duplicated lines. So we should not repeat same benefit multiple times. Let's consolidate.
List unique benefits:
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program (up to 5%)
- Annual bonus (performance-based)
- Long-term incentive opportunities (performance-based)
- Short-term incentive compensation (cash bonuses)
- Long-term incentive compensation (stock program participation) – but we already have long-term incentive opportunities; maybe combine.
- Commuter benefits
- Pet insurance
- Fertility and family planning programs
- Mental health support
- Fitness benefits
- Generous paid time off (
- for any list of duties/requirements/benefits, and