PR Strategist

As a Digital PR Strategist, you are the command centre of your accounts. You’re adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations. ResponsibilitiesAccount & Campaign ManagementOnboarding clients into PR, making budget and KPI recommendations and roadmap creationManage the client accounts plan for our campaign's and reactive PR serviceDrive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clientsCreated detailed reports on PR performance and work externally, proving ROI to clientsCommunicate directly on calls and via other comms with our clients keeping them informed, educated and excitedAsk killer questions to know the brief inside out and set KPIs for the PR teamReport on PR performance internally to the Head of Digital PRWork to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each timePulling your account team together to dream up, design, develop and deliver campaignsOwn campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clientsOwn reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news momentsUnderstand how we can deliver bigger than just links PR SkillsAct as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skillsUnderstand industry analysis and know trends in PR - creating thought leadership to market the agencyBe able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaignsWriting press releasesLeading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaignsEnsure our PR sell-in tactics are successfulUnderstand what stories and content the press like to coverBe aware of what competitors are doing to land links and media placementsSpot opportunities to deliver above and beyond the link target or spot new hooksMake it your mission to help support the execs to turn around struggling campaigns Internal ResponsibilitiesWorking on new business for the agency and running pitches to drive revenueDrive agency culture through your everyday work and engagement with others in the teamSupport the PR account supervisor & strategists in training junior team membersContribute to creating and improving operational processes within the PR teamLine manage junior team members where requiredContribute to agency and campaign marketing Reporting to…PR Account Supervisor What We Can Offer You$70,000 – $75,000 salaryGenerous holiday allowance + public holidaysHoliday loyalty schemeWork from anywhere for up to one month a yearYour birthday offChristmas and New Year office shutdownAccess to private medicalEnhanced maternity and paternity leaveFlexible and hybrid workingBucket list scheme — one life experience on us Equal OpportunitiesAt Rise At Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.