PR & Media Relations Manager

About the Role

We are seeking a hands-on PR professional who knows how to find compelling stories, develop strategic angles, build media relationships, and secure meaningful earned media coverage. This role will lead public relations efforts across local, regional, national, and industry media, working closely with Marketing, Sales, executives, customers, and project stakeholders.

Responsibilities

• Develop and execute PR and earned media strategies for major projects, company initiatives, and industry opportunities.
• Identify compelling story angles and proactively pitch local, regional, national, trade, and international media.
• Build and maintain relationships with journalists, editors, producers, and industry publications.
• Develop personalized media pitches and consistently follow up to secure coverage.
• Coordinate interviews, media visits, photography, video, and other materials to support media opportunities.
• Manage media outreach around project launches, installations, ribbon cuttings, customer successes, and other milestones.
• Identify opportunities for executive interviews, contributed articles, podcasts, television, and expert commentary.
• Write press releases, media advisories, pitches, talking points, case studies, and other PR materials.
• Translate technical and infrastructure-related topics into compelling stories for broader audiences.
• Use SEMrush and other media intelligence tools to research journalists, identify opportunities, monitor coverage, and measure PR results.
• Work closely with Marketing to maximize the value of earned media across digital channels and search.

Requirements

• 4+ years of experience in public relations, media relations, communications, journalism, or a related field.
• Proven track record of securing earned media coverage.
• Strong experience pitching journalists, editors, and producers.
• Excellent writing, research, communication, and storytelling skills.
• Strong media relationships and ability to develop new ones.
• Highly persistent, proactive, resourceful, and comfortable working independently.
• Ability to turn complex or technical subjects into compelling stories.
• Strong organization, follow-through, and ability to manage multiple opportunities simultaneously.

Qualifications

• Experience securing national or major regional media coverage.
• Experience with infrastructure, energy, sustainability, technology, government, or municipal projects.
• Experience with trade and industry publications.
• Experience with SEMrush or similar PR/media intelligence tools.
• Existing relationships with business, infrastructure, energy, sustainability, technology, or government journalists.
• PR agency experience is a plus.

Location: Coppell, TX (On-site | Travel required)