PR & Communications Manager (Remote US)

Directive is the leading marketing agency for B2B, partnering with enterprise brands to tackle complex marketing challenges. Our Communications division is growing, and we're seeking a strong PR practitioner to deliver exceptional client work and grow with us.

About the role

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

Requirements

• 4–7 years of experience in PR and communications
• Strong written and verbal communication skills with a flair for creativity
• Agency experience required; B2B or B2B tech experience strongly preferred
• Demonstrated track record of earning meaningful media coverage
• Strong media relationships and the ability to build new ones quickly
• Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
• Ability to translate complex B2B narratives into sharp, compelling pitches and stories
• On the pulse of industry news and trends across media and social media
• Comfort using AI tools to sharpen research, targeting, and workflows
• Willingness to travel to visit clients on an as-needed basis
• Continuously strengthen PR expertise through proactive independent learning
• Bachelor's degree in public relations or communications preferred

What Success Looks Like

• You embody our core values in every client and team interaction
• You act quickly on media opportunities and breaking news opportunities
• You consistently earn quality coverage and build media relationships that compound over time
• Your clients renew because they trust you and see real results from communications investment
• You contribute ideas and executional lift that make the whole practice better
• You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores

Benefits

• Competitive base salary
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid plan for you and 50% employer contribution for dependents in US, CAD, MX)
• Mental health support: Access to certified therapists through Spring Health, membership to Headspace
• Physical health support: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), paid parental leave
• Financial benefits: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual company-wide retreat

Work Environment

This is a remote-first role. You must have established and current work authorization and permanently reside in the US, Canada, Mexico, or the UK. You’ll collaborate primarily through virtual meetings (Zoom) and Slack. The role requires operating a laptop (PC or Mac available), reliable internet access, and a professional background. You must be able to remain stationary for extended periods and observe/interpret written and verbal communication. Reasonable accommodations may be made for qualified individuals with disabilities.