Power Systems and Electronics SME
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: Who are we? (maybe About the role?), Role Summary (maybe About the role). Responsibilities, Requirements, Desirable Experience (could be part of Requirements or Skills), Education/Qualifications, maybe Skills? There's no explicit Benefits, Pay, Schedule. So we should not include those sections. Also we should not repeat job title as heading. We need to preserve all substantive info, remove boilerplate (EEO, legal, etc). Also remove duplicated lines. Also remove navigation/cookie etc. Also remove application instructions like "If YOU are the person we are looking for, feel free to apply..." and "Work Authorization ..." etc. Also remove "OUR CORE PRINCIPALS..." etc. Also remove "If you have a disability..." etc. Also remove "Vertiv is an Equal Opportunity/Affirmative Action employer." etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If you are interested in applying..." etc.
We need to keep: Who are we? (mission, sales, etc). Role Summary (detailed). Responsibilities (list). Requirements (list). Desirable Experience (maybe as part of Requirements or separate Skills?). Education / Qualifications (list). Possibly Skills? The posting includes "Desirable Experience" which could be considered Skills. But we can include a section "Skills" if we have specific content. The Desirable Experience includes: Experience in data centre, liquid cooling, or other mission-critical or safety-critical environments. Understanding of facility integration protocols such as Modbus, BACnet, or SNMP, together with DCIM/BMS interfacing. Practical experience in electrical testing, validation, transient or fault response, and functional safety principles. Knowledge and experience of SCCR ratings and calculations. That's specific. So we could put that under a Skills
with a . Or we could incorporate into Requirements. The instruction: Prefer a few substantive sections over many thin ones. So maybe combine Requirements and Desirable Experience into Requirements? But they are separate: Requirements (mandatory) and Desirable Experience (nice-to-have). Could treat Desirable Experience as Skills. But we could also have a section "Requirements" containing both mandatory and desirable? Might be okay but better to separate: Requirements (mandatory) and Skills (desirable). However we need to decide based on instruction: "Prefer a few substantive sections over many thin ones." Having many sections may be thin. We have: About the role (maybe combine Who are we? and Role Summary), Responsibilities, Requirements, Education/Qualifications, Skills. That's 5 sections. Could be okay.
We must not include sections with filler like "commensurate with experience". Not present.
We need to use for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information. So we need to include the mission statement, sales figure, global reach, etc. Also role summary paragraphs. Also responsibilities bullet list. Also requirements bullet list. Also education/qualifications bullet list. Also desirable experience bullet list (maybe as Skills). Also maybe include "Chartered/Professional Engineer status or equivalent" and "UL 508A MTR Accreditation preferred". Those are qualifications.
We need to remove duplicated lines: The role summary repeats some sentences; we need to preserve but not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." But also "Remove duplicated lines". So we need to deduplicate identical sentences. Let's examine role summary: It says:
"We are seeking a Power Systems & Electronics Subject Matter Expert to provide technical leadership across power architecture, power electronics, and associated control systems within High Density Liquid Cooling. Acting as an independent technical authority, this role will define and govern engineering standards, support delivery teams, and ensure reliable, compliant system performance across concept, design, manufacture, validation, and commissioning. The successful candidate will guide critical decisions on AC and DC power architectures, power quality, protection, control integration, and resilience, reducing technical risk and driving standardisation across products and projects. This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning. You will guide decisions on power system architectures, including AC and DC approaches, with a focus on efficiency, resilience, operability, and integration. Acting as an independent technical authority, you will reduce technical risk, drive standardisation, and support multidisciplinary teams in delivering robust engineering solutions."
There is repetition: "This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning." appears twice? Actually first sentence: "Acting as an independent technical authority, this role will define and govern engineering standards, support delivery teams, and ensure reliable, compliant system performance across concept, design, manufacture, validation, and commissioning." Then later: "This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning." Slightly different but similar. Also later: "Acting as an independent technical authority, you will reduce technical risk, drive standardisation, and support multidisciplinary teams in delivering robust engineering solutions." Similar to earlier.
We need to remove duplicated lines. But we need to decide what counts as duplicated lines. Probably identical sentences. The two sentences are not identical but similar. Might be considered duplicated content? Safer to keep both? The instruction: "Remove duplicated lines". Likely they mean exact duplicate lines. We'll check for exact duplicates. I see no exact duplicate lines. There is a repeated phrase "Acting as an independent technical authority" appears multiple times but not exact same sentence. So we keep.
Now we need to strip boilerplate: EEO, legal, etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!" Also remove "OUR CORE PRINCIPALS..." etc. Also remove "If you have a disability..." etc. Also remove "Vertiv is an Equal Opportunity/Affirmative Action employer." etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers". Also remove "Work Authorization No calls or agencies please." etc.
Now we need to format.
Let's extract sections:
About the role: Could combine "Who are we?" and "Role Summary". Use
About the role
then with combined prose.
Who are we? paragraph: "At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people."
Role Summary paragraph(s): We'll combine into one or multiple
. Probably better to keep as one
but could be long. We'll keep as
containing the role summary sentences.
Responsibilities: heading
Responsibilities
then with each bullet.
List responsibilities from text:
- Act as the recognised technical authority for power systems, power electronics, and associated control systems within CDU and liquid cooling products.
- Define, maintain, and govern design standards, technical guidance, and best practice for power architecture, distribution, protection, grounding, redundancy, and resilience.
- Lead technical oversight of VFDs, motor control, power conversion, harmonic mitigation, EMC compliance, filtering strategies, and overall power quality management.
- Review and approve critical engineering deliverables, including schematics, calculations, component selection, and system-level integration decisions.
- Lead complex technical investigations, validation, verification, and root cause analysis activities, while mentoring engineering teams and engaging key suppliers.
- Drive initiatives with speed, precision, discipline
Note: The last bullet seems incomplete: "Drive initiatives with speed, precision, discipline". We'll keep as is.
Requirements: heading Requirements
then with each bullet.
List requirements:
- Extensive, demonstrable experience in electrical engineering, power systems, power electronics within industrial, mission-critical, or high-reliability environments.
- Strong, in-depth expertise in power distribution, protection systems, load management, power conversion technologies, and power quality.
- Strong understanding of high-voltage DC power architectures and their application within modern power distribution systems
- Practical experience with variable frequency drives (VFDs), including mitigation of power quality issues such as harmonics through the use of harmonic filters and power factor correction techniques
- In-depth understanding of power system design and architecture, together with working knowledge of relevant electrical standards and regulatory frameworks, including UL, IEC (60335-1, 60335-2-40, 62368), EN, BS, NFPA (70, 70E, 79) and IEEE, and the ability to apply them in product development and compliance activities.
- Knowledge of modern AC and DC power architectures, redundant pump and motor control strategies, and automatic failover schemes.
- Proven experience leading specification, review, and approval of schematics, calculations, component selection, and system-level design decisions.
- Demonstrated ability to lead technical investigations, provide clear engineering direction, and communicate effectively across engineering, suppliers, manufacturing, and leadership teams.
Education / Qualifications: heading Education / Qualifications
then with each bullet.
List:
- Degree in Electrical Engineering, Power Engineering, Electronics Engineering, or a related discipline
- Chartered/Professional Engineer status or equivalent
- UL 508A MTR Accreditation preferred
Skills (Desirable Experience): heading Skills
then with each bullet.
List:
- Experience in data centre, liquid cooling, or other mission-critical or safety-critical environments.
- Understanding of facility integration protocols such as Modbus, BACnet, or SNMP, together with DCIM/BMS interfacing.
- Practical experience in electrical testing, validation, transient or fault response, and functional safety principles.
- Knowledge and experience of SCCR ratings and calculations
We should not include Benefits, Pay, Schedule.
Now ensure we output only HTML fragment, no or . No markdown fences.
Let's craft.
We need to ensure we don't include any boilerplate like "If YOU are the person we are looking for..." etc.
Check for any leftover: The phrase "If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!" should be removed.
Also remove "The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities." and following lists.
Also remove "Work Authorization No calls or agencies please." etc.
Also remove "Vertiv will only employ those who are legally authorized to work in the United States." etc.
Also remove "Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire."
Now produce final HTML.
Let's write:
About the role
At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture,
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information. So we need to include the mission statement, sales figure, global reach, etc. Also role summary paragraphs. Also responsibilities bullet list. Also requirements bullet list. Also education/qualifications bullet list. Also desirable experience bullet list (maybe as Skills). Also maybe include "Chartered/Professional Engineer status or equivalent" and "UL 508A MTR Accreditation preferred". Those are qualifications.
We need to remove duplicated lines: The role summary repeats some sentences; we need to preserve but not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." But also "Remove duplicated lines". So we need to deduplicate identical sentences. Let's examine role summary: It says:
"We are seeking a Power Systems & Electronics Subject Matter Expert to provide technical leadership across power architecture, power electronics, and associated control systems within High Density Liquid Cooling. Acting as an independent technical authority, this role will define and govern engineering standards, support delivery teams, and ensure reliable, compliant system performance across concept, design, manufacture, validation, and commissioning. The successful candidate will guide critical decisions on AC and DC power architectures, power quality, protection, control integration, and resilience, reducing technical risk and driving standardisation across products and projects. This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning. You will guide decisions on power system architectures, including AC and DC approaches, with a focus on efficiency, resilience, operability, and integration. Acting as an independent technical authority, you will reduce technical risk, drive standardisation, and support multidisciplinary teams in delivering robust engineering solutions."
There is repetition: "This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning." appears twice? Actually first sentence: "Acting as an independent technical authority, this role will define and govern engineering standards, support delivery teams, and ensure reliable, compliant system performance across concept, design, manufacture, validation, and commissioning." Then later: "This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning." Slightly different but similar. Also later: "Acting as an independent technical authority, you will reduce technical risk, drive standardisation, and support multidisciplinary teams in delivering robust engineering solutions." Similar to earlier.
We need to remove duplicated lines. But we need to decide what counts as duplicated lines. Probably identical sentences. The two sentences are not identical but similar. Might be considered duplicated content? Safer to keep both? The instruction: "Remove duplicated lines". Likely they mean exact duplicate lines. We'll check for exact duplicates. I see no exact duplicate lines. There is a repeated phrase "Acting as an independent technical authority" appears multiple times but not exact same sentence. So we keep.
Now we need to strip boilerplate: EEO, legal, etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!" Also remove "OUR CORE PRINCIPALS..." etc. Also remove "If you have a disability..." etc. Also remove "Vertiv is an Equal Opportunity/Affirmative Action employer." etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers". Also remove "Work Authorization No calls or agencies please." etc.
Now we need to format.
Let's extract sections:
About the role: Could combine "Who are we?" and "Role Summary". Use
About the role
then with combined prose.
Who are we? paragraph: "At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people."
Role Summary paragraph(s): We'll combine into one or multiple
. Probably better to keep as one
but could be long. We'll keep as
containing the role summary sentences.
Responsibilities: heading
Responsibilities
then with each bullet.
List responsibilities from text:
- Act as the recognised technical authority for power systems, power electronics, and associated control systems within CDU and liquid cooling products.
- Define, maintain, and govern design standards, technical guidance, and best practice for power architecture, distribution, protection, grounding, redundancy, and resilience.
- Lead technical oversight of VFDs, motor control, power conversion, harmonic mitigation, EMC compliance, filtering strategies, and overall power quality management.
- Review and approve critical engineering deliverables, including schematics, calculations, component selection, and system-level integration decisions.
- Lead complex technical investigations, validation, verification, and root cause analysis activities, while mentoring engineering teams and engaging key suppliers.
- Drive initiatives with speed, precision, discipline
Note: The last bullet seems incomplete: "Drive initiatives with speed, precision, discipline". We'll keep as is.
Requirements: heading Requirements
then with each bullet.
List requirements:
- Extensive, demonstrable experience in electrical engineering, power systems, power electronics within industrial, mission-critical, or high-reliability environments.
- Strong, in-depth expertise in power distribution, protection systems, load management, power conversion technologies, and power quality.
- Strong understanding of high-voltage DC power architectures and their application within modern power distribution systems
- Practical experience with variable frequency drives (VFDs), including mitigation of power quality issues such as harmonics through the use of harmonic filters and power factor correction techniques
- In-depth understanding of power system design and architecture, together with working knowledge of relevant electrical standards and regulatory frameworks, including UL, IEC (60335-1, 60335-2-40, 62368), EN, BS, NFPA (70, 70E, 79) and IEEE, and the ability to apply them in product development and compliance activities.
- Knowledge of modern AC and DC power architectures, redundant pump and motor control strategies, and automatic failover schemes.
- Proven experience leading specification, review, and approval of schematics, calculations, component selection, and system-level design decisions.
- Demonstrated ability to lead technical investigations, provide clear engineering direction, and communicate effectively across engineering, suppliers, manufacturing, and leadership teams.
Education / Qualifications: heading Education / Qualifications
then with each bullet.
List:
- Degree in Electrical Engineering, Power Engineering, Electronics Engineering, or a related discipline
- Chartered/Professional Engineer status or equivalent
- UL 508A MTR Accreditation preferred
Skills (Desirable Experience): heading Skills
then with each bullet.
List:
- Experience in data centre, liquid cooling, or other mission-critical or safety-critical environments.
- Understanding of facility integration protocols such as Modbus, BACnet, or SNMP, together with DCIM/BMS interfacing.
- Practical experience in electrical testing, validation, transient or fault response, and functional safety principles.
- Knowledge and experience of SCCR ratings and calculations
We should not include Benefits, Pay, Schedule.
Now ensure we output only HTML fragment, no or . No markdown fences.
Let's craft.
We need to ensure we don't include any boilerplate like "If YOU are the person we are looking for..." etc.
Check for any leftover: The phrase "If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!" should be removed.
Also remove "The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities." and following lists.
Also remove "Work Authorization No calls or agencies please." etc.
Also remove "Vertiv will only employ those who are legally authorized to work in the United States." etc.
Also remove "Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire."
Now produce final HTML.
Let's write:
About the role
At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture,
for prose. We need to preserve all substantive information. So we need to include the mission statement, sales figure, global reach, etc. Also role summary paragraphs. Also responsibilities bullet list. Also requirements bullet list. Also education/qualifications bullet list. Also desirable experience bullet list (maybe as Skills). Also maybe include "Chartered/Professional Engineer status or equivalent" and "UL 508A MTR Accreditation preferred". Those are qualifications. We need to remove duplicated lines: The role summary repeats some sentences; we need to preserve but not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." But also "Remove duplicated lines". So we need to deduplicate identical sentences. Let's examine role summary: It says: "We are seeking a Power Systems & Electronics Subject Matter Expert to provide technical leadership across power architecture, power electronics, and associated control systems within High Density Liquid Cooling. Acting as an independent technical authority, this role will define and govern engineering standards, support delivery teams, and ensure reliable, compliant system performance across concept, design, manufacture, validation, and commissioning. The successful candidate will guide critical decisions on AC and DC power architectures, power quality, protection, control integration, and resilience, reducing technical risk and driving standardisation across products and projects. This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning. You will guide decisions on power system architectures, including AC and DC approaches, with a focus on efficiency, resilience, operability, and integration. Acting as an independent technical authority, you will reduce technical risk, drive standardisation, and support multidisciplinary teams in delivering robust engineering solutions." There is repetition: "This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning." appears twice? Actually first sentence: "Acting as an independent technical authority, this role will define and govern engineering standards, support delivery teams, and ensure reliable, compliant system performance across concept, design, manufacture, validation, and commissioning." Then later: "This role will define and govern standards, support engineering delivery, and ensure reliable, compliant electrical and electronic system performance across concept, design, manufacture, validation, and commissioning." Slightly different but similar. Also later: "Acting as an independent technical authority, you will reduce technical risk, drive standardisation, and support multidisciplinary teams in delivering robust engineering solutions." Similar to earlier. We need to remove duplicated lines. But we need to decide what counts as duplicated lines. Probably identical sentences. The two sentences are not identical but similar. Might be considered duplicated content? Safer to keep both? The instruction: "Remove duplicated lines". Likely they mean exact duplicate lines. We'll check for exact duplicates. I see no exact duplicate lines. There is a repeated phrase "Acting as an independent technical authority" appears multiple times but not exact same sentence. So we keep. Now we need to strip boilerplate: EEO, legal, etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!" Also remove "OUR CORE PRINCIPALS..." etc. Also remove "If you have a disability..." etc. Also remove "Vertiv is an Equal Opportunity/Affirmative Action employer." etc. Also remove "Work Authorization No calls or agencies please." etc. Also remove "If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers". Also remove "Work Authorization No calls or agencies please." etc. Now we need to format. Let's extract sections: About the role: Could combine "Who are we?" and "Role Summary". Use
About the role
thenwith combined prose. Who are we? paragraph: "At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in sales, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people." Role Summary paragraph(s): We'll combine into one or multiple
. Probably better to keep as one
but could be long. We'll keep as
containing the role summary sentences. Responsibilities: heading
Responsibilities
then- with each bullet.
List responsibilities from text:
- Act as the recognised technical authority for power systems, power electronics, and associated control systems within CDU and liquid cooling products.
- Define, maintain, and govern design standards, technical guidance, and best practice for power architecture, distribution, protection, grounding, redundancy, and resilience.
- Lead technical oversight of VFDs, motor control, power conversion, harmonic mitigation, EMC compliance, filtering strategies, and overall power quality management.
- Review and approve critical engineering deliverables, including schematics, calculations, component selection, and system-level integration decisions.
- Lead complex technical investigations, validation, verification, and root cause analysis activities, while mentoring engineering teams and engaging key suppliers.
- Drive initiatives with speed, precision, discipline
Note: The last bullet seems incomplete: "Drive initiatives with speed, precision, discipline". We'll keep as is.
Requirements: heading
Requirements
then- with each bullet.
List requirements:
- Extensive, demonstrable experience in electrical engineering, power systems, power electronics within industrial, mission-critical, or high-reliability environments.
- Strong, in-depth expertise in power distribution, protection systems, load management, power conversion technologies, and power quality.
- Strong understanding of high-voltage DC power architectures and their application within modern power distribution systems
- Practical experience with variable frequency drives (VFDs), including mitigation of power quality issues such as harmonics through the use of harmonic filters and power factor correction techniques
- In-depth understanding of power system design and architecture, together with working knowledge of relevant electrical standards and regulatory frameworks, including UL, IEC (60335-1, 60335-2-40, 62368), EN, BS, NFPA (70, 70E, 79) and IEEE, and the ability to apply them in product development and compliance activities.
- Knowledge of modern AC and DC power architectures, redundant pump and motor control strategies, and automatic failover schemes.
- Proven experience leading specification, review, and approval of schematics, calculations, component selection, and system-level design decisions.
- Demonstrated ability to lead technical investigations, provide clear engineering direction, and communicate effectively across engineering, suppliers, manufacturing, and leadership teams.
Education / Qualifications: heading
Education / Qualifications
then- with each bullet.
List:
- Degree in Electrical Engineering, Power Engineering, Electronics Engineering, or a related discipline
- Chartered/Professional Engineer status or equivalent
- UL 508A MTR Accreditation preferred
Skills (Desirable Experience): heading
Skills
then- with each bullet.
List:
- Experience in data centre, liquid cooling, or other mission-critical or safety-critical environments.
- Understanding of facility integration protocols such as Modbus, BACnet, or SNMP, together with DCIM/BMS interfacing.
- Practical experience in electrical testing, validation, transient or fault response, and functional safety principles.
- Knowledge and experience of SCCR ratings and calculations
We should not include Benefits, Pay, Schedule.
Now ensure we output only HTML fragment, no or . No markdown fences.
Let's craft.
We need to ensure we don't include any boilerplate like "If YOU are the person we are looking for..." etc.
Check for any leftover: The phrase "If YOU are the person we are looking for, feel free to apply and let's start drafting your future career in a healthy and growing environment!" should be removed.
Also remove "The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities." and following lists.
Also remove "Work Authorization No calls or agencies please." etc.
Also remove "Vertiv will only employ those who are legally authorized to work in the United States." etc.
Also remove "Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire."
Now produce final HTML.
Let's write:
About the role
At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture,