Portfolio Marketing Specialist

Campaign & Demand Generation Support

Support the planning, execution, and optimization of integrated marketing campaigns across multiple portfolios.
In collaboration with the Digital Marketing team, coordinate SMB-focused demand generation programs, including email campaigns, nurture activities, webinars, digital promotions, and customer engagement initiatives based on direction and strategy from the Portfolio Marketing Managers.
Coordinate campaign setup with market operations teams, ensuring assets, targeting, lists, timelines, and approvals are completed accurately and on schedule.
Assist portfolio marketers with campaign implementation and launch-related deliverables.
Monitor campaign performance and contribute reporting insights, recommendations, and follow-up actions.

PMM Program & Launch Support

Provide executional support for product launches, announcements, content releases, and customer marketing initiatives.
Act as a flexible marketing resource across the PMM team, stepping in where workload spikes occur or additional execution support is needed.
Coordinate project plans, timelines, deliverables, and stakeholder communications across marketing activities.

Overall PMM Team Support

Manage and maintain marketing resources, campaign documentation, project trackers, SharePoint content, and internal communications.
Support the creation and management of reporting dashboards, monthly business updates, and marketing activity summaries.
Maintain campaign and content calendars while ensuring alignment across marketing activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2–5 years of experience in marketing, demand generation, campaign execution, product marketing support, marketing operations, or a related role.
• Experience supporting SMB-focused marketing or demand generation programs preferred.
• Demonstrated experience executing multi-channel marketing campaigns, including email marketing and digital marketing initiatives.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with proven ability to coordinate timelines, assets, approvals, and deliverables.
• Experience working with CRM, marketing automation, reporting, and campaign management platforms preferred.
• Strong written and verbal communication skills.
• Comfortable working across cross-functional teams and adapting to changing business priorities.
• Proficiency with Microsoft Office, SharePoint, project management tools, and marketing technologies.