PORKBUN: ADVERTISING PLATFORM SPECIALIST— FULL TIME —$60,000 / YEAR + BENEFITS (LOCATIONS: ARIZONA, CALIFORNIA, FLORIDA, IDAHO, OREGON, PENNSYLVANIA, TEXAS, OR WASHINGTON)

About the role

Porkbun is a fully-remote domain name registrar selling more than 500 domain extensions direct to consumers. We're looking to add a U.S.-based, full-time Advertising Platform Specialist to our highly-praised marketing department. Our lean marketing team is already delivering mind-blowing results, and hiring you will allow the team to be even more effective with increased campaigns and higher budgets.

Eligibility

This is a fully-remote U.S.-based position. Hiring is restricted to the following states: Arizona, California, Florida, Idaho, Oregon, Pennsylvania, Texas, or Washington.

Responsibilities

• Develop comprehensive advertising strategies that align with business goals and target audiences
• Build all campaigns and their audiences within each platform with assets obtained via collaboration with our Graphic Designer and Content Marketing Specialist, resulting in highly compelling and effective ads
• Identify and define target audiences based on demographics, interests, and behaviors
• Set up, monitor, and optimize campaigns for optimal performance
• Coordinate with the Director of Marketing to strategically allocate budgets across different ad sets and campaigns
• Analyze campaign metrics, identify trends, and make data-driven optimizations
• Conduct A/B testing to determine which ad elements resonate most with the audience
• Implement conversion tracking mechanisms to measure campaign effectiveness
• Report individual campaign performance to the Director of Marketing as well as to external partners including impressions, clicks, engagements, conversions and estimated ROI

Required qualifications

• Prior management of six-figure advertising campaigns (annual basis)
• Certified in Google Ads and Google Analytics (GA4)
• 2+ years of experience in managing digital marketing campaigns across various social media and SEM advertising platforms, including but not limited to: Google Ads, Bing Ads, Meta (Facebook and Instagram), X (Twitter), TikTok, LinkedIn, Reddit, Quora, and YouTube

Pay & benefits

$60,000/year plus benefits.