Planner, Strategy

Responsibilities

• Stewardship and development of audience insights, audience profiles, and overall audience trends
• Lead in identifying broader media and marketing trends and research to aid in strategic direction to reach client’s KPIs
• Responsible for contributing to the development and execution of strategic approach
• Develop roles of channels to identify key tactics that will reach and meet campaign goals
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Big idea development with internal teams and partner agencies that deliver against campaign goals
• Cordination and partnership with planning and investment teams, guided with strategic principals
• Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues