Planner, Content

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

About the role

Overview: The Planner of Content partners closely with Client and agency strategy and investment teams to support with ideation, development and execution of campaigns for our clients across platforms. Reporting to a Supervisor, the planner will focus on execution of content driven media partnerships, production partner integrations as well as creator marketing.

Responsibilities

• Supporting with program activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
• Support in project execution from start to finish, including integrated sponsorships and content creation across linear, digital, social and creator.
• Draft consideration sets and RFP.
• Evaluate vendors proposal and provide feedback to ensure best value for clients.
• Build recommendation with the help of the AD.
• Working knowledge of the content & digital landscape.
• Marketplace facing: build relationships and understand landscape across content and digital partners.
• Build, maintain and grow client relationships, in support of the team.
• Support in management of deliverables and communications, as it pertains to content and creator campaigns.
• Leverage project management skills and team player mind set to collaborate with inter-agency teams (including media & creative teams).
• Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions, tools, best practices and processes are used and applied for the brands they manage.

Qualifications

• Must have 1+ years of experience in integrated marketing, content strategy and execution; Agency side experience highly preferred.
• Knowledge of brand marketing and production across media platforms.
• Creative thinker with strength in digital and social content marketing – knowledge and experience in Influencer marketing.
• Strong project management skills including organization, attention to detail, and ability to multi-task.
• Ability to pivot, self-direct and move projects forward in an independent and focused approach.
• Ability to work both independently and as a member of a focused team of professionals.
• Strong knowledge of Prisma, Microsoft Suite, Google docs Digital landscape and program knowledge preferred, specifically with OS and Prisma.

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation Range: USD $53,960.00 - USD $79,794.00/Annually.