Physician Marketing Manager

Responsibilities

• Investigate and communicate compelling stories that illustrate the positive impact of employed healthcare providers.
• Implement marketing and communications initiatives that support service line growth and brand engagement.
• Collaborate closely with national and local TPR leaders on marketing strategy and execution.
• Build and maintain productive cross-functional relationships across internal teams and external partners.
• Represent the TPR Brand in community engagement efforts aligned with TSMG’s vision and framework.
• Utilize effective storytelling, writing, and editing skills across traditional and digital platforms.
• Leverage consumer engagement technologies, digital tools, and social media to support marketing objectives.
• Manage integrated communications programs while balancing multiple, complex priorities.
• Analyze and articulate the effectiveness of previous communications or business strategies using KPIs and metrics.
• Apply a proactive, service-oriented approach with a strong sense of urgency and attention to detail.

Qualifications

• Bachelor’s Degree is required, advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred.
• Exceptional writer and communicator, with a concise, clear style; proper use of grammar is key.
• At least 5 years of demonstrated progressive experience and responsibility for communications and marketing or roles requiring similar skill sets (data analysis to drive business strategy, communication to internal/external stakeholders, business development outreach); healthcare industry experience strongly preferred.
• Demonstrated success in utilizing effective storytelling, writing and editing skills across multiple platforms.
• Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media.
• Demonstrated experience in managing integrated communications programs and multiple, complex priorities.
• Able to build productive cross functional relationships at all levels of the organization as well as with external partners.
• A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics.
• A proactive servicing approach and a strong sense of urgency to respond to matters on time.
• A collaborative style which engenders the respect of others, marked by a willingness to do the “hands on keyboard” work needed bot support both the manager’s market and enterprise TPR marketing strategy.
• An active listener with exceptional oral and written communication skills.
• A team player who gains value in actively participating as a team member across various disciplines and organizational levels.
• Proven ability to analyze, understand, and articulate the success of previous communications and/or business strategies which have led to significant returns on investment and growth.
• Prefers a high level of knowledge about the health care industry, with experience working in a practice or hospital a strong plus (may include clinical and operations roles).