Photographer & Multimedia Fashion Creative

About the role

This role is open to local candidates only; no relocation assistance will be provided. You will be required to work 3+ days per week on-site at our Milwaukee, WI HQ.

Responsibilities

• Own end-to-end execution of on-figure and off-figure photography for e-commerce and marketing
• Act as creative lead on set — building impact-driven shot lists and leading lighting, composition, framing, motion, and visual direction
• Direct models, freelance talent, and HMU with confidence and clarity
• Capture and edit engaging short-form video and motion content for social, paid, and e-commerce using both mobile and professional equipment — with strong storytelling, pacing, sound design, color correction, and platform-native formatting
• Test and iterate on video formats, hooks, pacing, and editing styles using performance insights and channel trends
• Maintain and organize studio equipment; proactively research new tools and technology that improve efficiency and reduce production cost
• Concept, design, and deliver high-performing digital ads for Meta, TikTok, and other paid/growth channels static, motion, and video
• Use performance data (CTR, CVR, CAC, and engagement) to inform creative decisions and continuously improve results
• Balance performance optimization with brand integrity; drive results without sacrificing long-term equity
• Proactively identify creative testing opportunities based on trends, insights, and platform behavior
• Create native, channel-first content for TikTok, Instagram, and other social platforms designed to feel organic while laddering up to brand and campaign goals
• Bonus: Support and occasionally host and conduct TikTok Live selling sessions (part of a larger live selling team), presenting products on camera, engaging audiences in real time, and driving direct conversion
• Stay ahead of evolving platform trends, creator behaviors, editing techniques, and emerging production technologies
• Champion AI as a force multiplier across ideation, prototyping, production, and iteration, while maintaining a high bar for craft, originality, and brand integrity
• Identify where AI can enhance or accelerate traditional studio workflows (e.g., background/environment generation, eliminating flatlays, automating e-comm outputs, retouching, masking, cropping)
• Use and help scale internal AI tools, including Wantable Create, plus generative and post-production tools (Firefly, Higgsfield, Runway, Midjourney, generative fill, LLM-supported workflows, etc.)
• Cross-functional creative partnership
• Partner and support the Content Director and Sr. Director of Marketing & Creative to execute cohesive, on-brand campaigns across paid, social, email, SMS, landing pages, and e-commerce
• Partner with the Studio Manager (who owns scheduling and production flow) to ensure creative ideas are practical, scalable, and aligned with production realities
• Partner with the Lead Stylist & Content Creator on model casting, on-set direction, HMU direction, and performance-driven content ideas
• Collaborate with creative, marketing, and merchandising teams to align priorities and optimize performance using customer insights, engagement metrics, and conversion data
• Support art direction on key campaigns (e.g., Themed Edits) — shot lists, mood boards, styling references, and composition guidance
• Creative Partner, Not Order-Taker
• Bring ideas proactively — concepts, tests, new formats, visual and content directions
• Balance brand consistency with experimentation and evolution
• Be someone the team trusts to push the work forward, not just execute it

Requirements

• 5-8+ years of experience with a strong foundation in fashion/e-commerce/commercial photography and videography, complemented by performance/ad design and social content creation
• We value demonstrated impact over exact tenure
• A portfolio that demonstrates:
• Photography + videography across on-figure and off-figure (primary)
• Strong creative direction instincts (not just technical execution)
• High-performing paid/social ad creative tied to measurable outcomes
• Elevated, brand-forward imagery and content at scale
• Deep expertise in:
• Lighting, composition, and on-set direction
• Adobe Creative Suite, Figma, Capture One, and motion tools
• AI creative tools (generative image/video, LLM workflows, in-house tools like Wantable Create)
• Digital Asset Management and metadata tagging
• On-camera comfort and presence — including hosting TikTok Live selling and appearing in social content
• Strong understanding of how creative impacts performance metrics (CTR, CVR, CAC, engagement, retention)
• Proven ability to work with low oversight and high ownership; build shot lists and make independent creative decisions; and balance speed, quality, and output volume
• Critical Traits (Non-Negotiable): Not old school. You actively seek new tools, workflows, and ways of working
• AI-curious to AI-native. You're excited by how AI can reshape creative work — and you test it
• Builder mindset. You improve creative approaches and workflows, not just follow them
• Creative confidence. You have a point of view and can defend it
• Comfortable on camera. Live selling and social presence don't intimidate you
• Adaptable. You evolve quickly as brand, tools, and strategy shift
• Nice To Have Background in art direction or creative direction
• Experience integrating AI into creative production workflows
• Set design / prop styling / environmental builds
• Proven track record with live commerce / live selling (TikTok Shop, etc.)
• Understanding of how creative impacts conversion and engagement

Additional Requirements

• Ability to perform work in a studio, office, and production environment
• Ability to remain stationary and/or move throughout studio and production areas for extended periods of time
• Ability to occasionally lift and move equipment and materials consistent with the essential functions of the role
• Ability to operate photography, video, and computer equipment as required to perform job duties
• Ability to visually inspect and evaluate creative content, digital assets, and production quality
• Ability to appear on camera for social content and live selling
• Ability to work onsite at the Milwaukee, WI HQ office 3+ days per week
• Ability to adapt to changing production schedules, priorities, and business needs
• Ability to travel occasionally to off-site production or shoot locations, if required

How We Work At Wantable

A rare chance to be part of the full creative loop, capture, design, publish, and sell — in one role

Opportunity to redefine what e-commerce creative and social commerce look like in an AI era

Real influence on creative direction and performance across multiple brands and channels

A highly collaborative environment where creative, production, and growth teams partner closely

The ability to experiment, test, and evolve how content is created — and how it sells — at scale