Personalization Specialist

About the role

We are looking for a Personalization Specialist to own and execute our website and eCommerce personalization strategy. In this role, you will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

Responsibilities

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similar
• Define audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messaging
• Partner with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal priorities
• Design and execute A/B and multivariate tests to validate personalization hypotheses and continuously improve performance
• Monitor and report on key metrics including click-through rate, conversion rate, average order value, and revenue per visitor
• Maintain the personalization roadmap and prioritize initiatives based on data-driven insights and business impact
• Ensure data quality and proper tagging/tracking in coordination with analytics and engineering teams
• Stay current on personalization trends, platform capabilities, and industry best practices

Requirements

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands-on personalization or CRO experience
• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)
• Solid understanding of customer segmentation and behavioral targeting
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations
• Experience with A/B testing methodologies and statistical significance
• Strong cross-functional communication and project management skills
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics

Preferred Qualifications

• Experience with product recommendation engines or AI-driven personalization
• Basic knowledge of HTML/CSS or tag management systems
• Background in retail or DTC eCommerce

Travel Required: Yes – Up to 25% occasional travel to Floor & Decor Store Support Center (Atlanta, GA), vendor/partner sites, or industry conferences may be required.

Benefits

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work-life Balance, Including Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1