Personal Training Manager

JEM Wellness Brands · Brookfield, WI · Yesterday

OTHR$30k–$50k/yrPart-time

Position Overview

The Personal Training Manager (PTM) is a key leader within the club responsible for driving the success of Crunch Fitness' Personal Training program through member engagement, revenue growth, and retention. This role focuses on new client acquisition, existing client retention, and delivering an exceptional client journey via high-quality training services.

Responsibilities

Perform at least 50% of all CrunchOne Kickoffs (C1KOs) to drive PT sales.
Coach and role-play with trainers to improve consultative selling and assumptive close techniques.
Own the Client Journey, with emphasis on the first 90 days of engagement.
Drive consistency and speed-to-schedule, targeting 24–48 hour booking windows.
Maintain accountability to the Client Journey, with emphasis on the first 90 days of engagement.
Monitor funnel KPIs and implement improvement plans.
Ensure all training programs are science-based, personalized, and results-driven.
Oversee accurate administration of PT services, including: dotFIT program and supplements Goal tracking and progress reporting Measurement tracking and program design Teach and utilize Enhance Platform for client management and execution.
Ensure trainers meet Crunch and JEM session delivery standards.
Recruit, hire, train, and develop a high-performing team of Personal Trainers.
Lead with JEM’s core values: Resilience, Service, Transformation, Excellence. Conduct ongoing coaching, 1:1 development meetings, and performance reviews.
Maintain standards for professionalism, punctuality, friendliness, and cleanliness.
Build weekly schedules aligned to KPIs and business needs. Maintain accurate reporting for PT performance and contribution margin.
Partner with the General Manager on PT strategy, budgeting, and department growth. Support overall club operations, equipment readiness, and service standards.
Group Fitness Support: Must be HIIT certified (or able to obtain quickly).
Capable of teaching HIIT-format classes as needed to support club operations.

Required Skills & Experience

Personal training experience.
Strong PT knowledge and program design expertise.
CPR/AED certification (or ability to obtain within 30 days of hire).
Nationally accredited personal training certification (must obtain within 90 days of hire).
Ability to coach teams, lead groups, and uphold high member service standards.
Proven sales ability with strong communication and rapport-building skills.
Ability to operate all club equipment and demonstrate fitness techniques.

Preferred Experience

2+ years of experience as a personal trainer.
Prior management experience in fitness, retail or hospitality leading 3-10 employees.
Consultative sales experience.
Familiarity with Crunch systems: VFP, dotFit, ABC/Datatrak, Crunch U, Styku.

Education Requirements

High school diploma or GED required.
Bachelor's degree in business management, kinesiology or related field preferred.

Physical Requirements

This is a physically active role requiring the ability to regularly demonstrate proper fitness techniques and maintain mobility across the club floor.
The position involves prolonged periods of standing, bending, reaching, and active movement throughout work hours, as well as lifting and/or moving up to 50 pounds.

Schedule Requirement

This position is designated as a day-shift role.
Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company.
Work schedules may vary based on business needs.

Compensation (Salary)

$45,000 per year

Performance-Based Bonus and Commission Potential

$30,000 - 50,000 per year

Benefits

Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance.
Income Protection – Short-term and long-term disability insurance available for full-time employees.
Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees.
Roth 401(k) Plan – Available to all employees after six months of service.
Flexible Time Off – Enjoy flexible paid time off (salary employees only).
Paid Holidays – Company-designated holidays throughout the year for salaried employees only.
Wellness Perks – Complimentary Crunch gym membership for all employees.
Safety & Certification Support – Free CPR/AED re-certifications provided by the company for all employees.

About JEM Wellness Brands

JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well. We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers. At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always.