Personal Training Director- Sioux Falls

We need to output HTML fragment with sections: Benefits, Responsibilities (Essential Duties & Responsibilities), Requirements (Experience & Qualifications, Education & Certification, Physical Requirements, Travel Requirements, Work Schedule maybe). Also maybe Skills? Not present. Pay/Schedule/Benefits only if present. Benefits present: list items: Health insurance, Opportunity for advancement, Bonus based on performance, Paid holidays. So Benefits section. Responsibilities: we have many duties; we can group under

Responsibilities

and list bullet points. Should we split into sub-sections? The instruction: prefer few substantive sections over many thin ones. So we can have Benefits, Responsibilities, Requirements (combining Experience & Qualifications, Education & Certification, Physical Requirements, Travel Requirements, Work Schedule). Could also have Skills? Not explicit. We'll include Requirements. We must not repeat job title as heading. No Job ID. Remove boilerplate. We need to preserve all substantive information. So we need to include all bullet points from Essential Duties & Responsibilities, Experience & Qualifications, Education & Certification, Physical Requirements, Travel Requirements, Work Schedule. We need to format as

• for any list of duties/requirements/benefits. For prose, use

  . The sections headings are

  . So each section heading then content. We need to decide what to put as prose vs list. The Benefits are list. Responsibilities: we can list each duty as

  . Experience & Qualifications: list. Education & Certification: list. Physical Requirements: list. Travel Requirements: maybe a short paragraph? It says "This position is based at a single assigned club location. Occasional travel is required for Company meetings, training, regional events, and new club support as business needs require." That's prose; could be

  . Work Schedule: also prose: "This is an exempt position. The role requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Specific scheduling is coordinated with the Regional Director of Fitness based on the operational needs of the assigned location." That's prose. We need to ensure we don't include filler like "commensurate with experience". Not present. We need to remove duplicated lines. There's some duplication? Not obvious. Now produce HTML. Let's craft:

  Benefits

  • Health insurance
  • Opportunity for advancement
  • Bonus based on performance
  • Paid holidays

  Responsibilities

  • The Personal Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department.
  • Leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location.
  • Recruits, develops, and retains a high-quality training team; maintains accurate Personal Trainer headcount and capacity to meet member demand; and is accountable for the successful attainment of departmental targets, including revenue performance, new-client enrollment, client retention, and client results.
  • In addition to leading the department, personally services qualifying Personal Training sessions and maintains an active client base.
  • Operates as the business owner of the Personal Training department and is expected to be the first line of resolution for substantially all business, operational, staffing, and performance matters that arise within that department.
  • When a Personal Trainer position is vacant or the department is below its approved staffing plan, maintains member service levels and session delivery until the position is filled, and prioritizes recruitment and placement of qualified trainers without unreasonable delay.
  • Identifies, owns, and resolves issues at the location directly, aside from matters requiring formal legal review or Human Resources involvement, or matters that must be escalated to the Regional Director of Fitness.
  • Escalates formal workplace investigations, harassment or discrimination complaints, termination decisions, leave-of-absence administration, legal disputes, claims, subpoenas, regulatory inquiries, changes to approved staffing plans, budgets, pricing, or Company-established Personal Training programming, and other matters designated by Company policy as requiring escalation beyond the Personal Training Director’s scope of authority.
  • Has leadership responsibility for the Personal Training department at one (1) assigned club location; directly manages or provides leadership oversight for Personal Training Director in Training, Elite Trainer, Master Trainer, Personal Trainer.
  • Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training at the assigned location.
  • Maintain accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
  • Conduct regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.
  • Build and sustain a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location.
  • Identify, develop, and prepare talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness.
  • Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.
  • Own the Personal Training department’s revenue performance and contribute directly to the profitability of the assigned location.
  • Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company.
  • Establish performance goals for the department and for individual team members.
  • Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes.
  • Drive achievement of CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
  • Personally service qualifying Personal Training sessions and maintain an active personal client base.
  • Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.
  • Ensure Form I-9 documentation, tax documentation, and required work credentials are accurately completed and maintained on file for every team member at the assigned location.
  • Ensure all hours worked by team members are accurately logged, recorded, and properly compensated in accordance with Company policy and applicable federal, state, and local wage-and-hour law.
  • Ensure department payroll is completed accurately and on time, and that required payroll compliance reviews are completed.
  • Manage Personal Training staffing schedules, including maintaining labor costs within assigned Personal Training margins.
  • Ensure all team members maintain required certifications and qualifications, including current CPR and AED certification and applicable NASM or other Company-approved professional certifications, and that credentials are properly tracked in Company systems (e.g., ClubConnect).
  • Ensure all team members complete required onboarding through Company-designated platforms (e.g., MindTickle, ClubConnect, or other Company-approved onboarding and course systems).
  • Ensure Company-designated platforms, including ClubConnect and NASM, are properly maintained and utilized at the assigned location.
  • Ensure data security, system access, and required audits are completed in accordance with Company policy.
  • Utilize Company technology and reporting systems, including dashboards such as Power BI, to monitor performance, identify at-risk clients, and support business decisions.
  • Coach Personal Trainers to ensure clients receive professional, results-driven training, and uphold staff quality and training standards at the location.
  • Regularly train staff on industry updates and support consistent development of the training team to effectively manage sales and service execution.
  • Ensure members receive proper documentation, including client folders and accurately logged program and meal-plan records, in accordance with Company standards.
  • Proactively identify and manage at-risk clients using Company dashboards and reporting tools, and support achievement of client retention and lifespan targets.
  • Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
  • Ensure collections are processed accurately and that client payment types and billing practices comply with Company policy, including ensuring payment methods (such as ACH) are applied only as authorized by the client and Company policy.
  • Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention (LP) concerns in accordance with Company policy, escalating matters as described in the Business Ownership & Scope of Authority section above.
  • Drive retail and supplementation sales performance (e.g., dotFIT, PES/PE Science, or other Company-approved retail programs) in accordance with Company-established retail targets.

  Now Requirements section: combine Experience & Qualifications, Education & Certification, Physical Requirements, Travel Requirements, Work Schedule. We'll list Experience & Qualifications as

  , Education & Certification as

  , Physical Requirements as

  , Travel Requirements as

  maybe, Work Schedule as

  . But instruction: Use

  • for any list of duties/requirements/benefits, and

    for prose. So for Requirements we could have a list of items (Experience & Qualifications, Education & Certification, Physical Requirements) each as

  • . Then Travel Requirements and Work Schedule as prose paragraphs (

    ) under same section? Might be okay. Let's do:

    Requirements

    • Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
    • Demonstrated success delivering Personal Training results and growing a client base.
    • Experience hiring, developing, and retaining team members preferred.
    • Experience managing budgets, staffing schedules, and payroll compliance preferred.
    • Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role preferred.
    • High school diploma or GED required; Bachelor’s degree preferred.
    • Current nationally accredited Personal Training certification required (NASM or other certification on the Crunch Fitness Certification Approval List).
    • Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.
    • Ability to work in a club office setting; move throughout club floors and rooms; review, revise, and create club-related paperwork; and communicate effectively with employees, members, and the public.
    • Regularly required to demonstrate, instruct, and physically participate in proper physical fitness activities, techniques, and procedures while personally servicing Personal Training sessions.
    • Regularly required to lift up to 50 pounds.
    • Regularly required to stand, walk, bend, kneel, and remain on the training floor for extended periods.

    This position is based at a single assigned club location. Occasional travel is required for Company meetings, training, regional events, and new club support as business needs require.

    This is an exempt position. The role requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Specific scheduling is coordinated with the Regional Director of Fitness based on the operational needs of the assigned location.

    Check we didn't miss any substantive info: The "Core Leadership Competencies" section is also substantive. Should we include? It's a list of competencies. Could be part of Requirements or maybe separate Skills section. The instruction: Prefer few substantive sections over many thin ones. Could incorporate into Requirements as list items. Let's add them under Requirements as additional
  • items. Core Leadership Competencies list: - Business Acumen — understands the department’s revenue and margin drivers and translates business goals into daily execution. - People Leadership & Talent Development — builds, coaches, and retains a high-performing training team and develops future leaders. - Coaching Excellence — delivers and models