PERRY ELLIS INTEGRATED CAMPAIGN
Born&Raised · Campaign, TN · 1 mo ago
MarketingFull-time
About the Project
PERRY ELLIS aimed to reconnect with their core audience of thirty-something middle American guys who rejected the world of haute couture. To achieve this, we created THE REFUGE FROM FASHION campaign.
Campaign Overview
The campaign shared real, relevant stories with the audience in the context of their lives, without using a single photograph.
Scope of Work
- Strategy
- Digital
- Packaging
- Retail Experience
- Media Innovation
Contact Information
134 10th St. NW, #3, Charlottesville, VA 22902