Performance Media Director, Planning

Critical Mass is hiring a Performance Media Director to join our growing team. You will lead the development and execution of integrated, performance-driven media strategies across key client accounts, bridging senior strategic direction and hands-on planning leadership.

Responsibilities

• Develop cross-channel media plans aligned to client business objectives and performance KPIs
• Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence
• Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels
• Support forecasting, budget pacing, and optimization planning across campaigns
• Oversee campaign performance and ensure continuous optimization against CAC, ROAS, CPA, and conversion goals
• Partner with Analytics teams to interpret data and identify actionable insights
• Support testing strategies across audiences, creative, bidding, and channel mix
• Translate performance data into strategic adjustments and client recommendations
• Serve as a senior day-to-day client lead for media planning and performance discussions
• Present media strategies, performance updates, and optimization recommendations
• Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution
• Support new business efforts and strategic planning initiatives

Requirements

• 7–10 years of media planning or performance marketing experience
• Strong understanding of digital ecosystems and cross-channel media strategy
• Experience managing performance-driven campaigns across multiple platforms
• Familiarity with attribution, forecasting, and media measurement frameworks
• Proven client-facing experience with senior stakeholders

Pay

$150,000–$170,000

Schedule

Omnicom requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.