Performance Media Director, Investment

About the role

Critical Mass is hiring a Performance Media Director, Investment to join our growing team. As the Performance Media Director, Investment, you drive the strategic use of media to impact a client’s business performance. You will lead a team of dedicated professionals, oversee media strategies, and leverage your expertise to deliver exceptional results in the field of paid search marketing.

Responsibilities

• Act as a search media expert for internal team’s consultation
• Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc
• Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
• Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
• Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities
• Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level
• Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
• Manage and lead and grow a team of search professionals varying in roles and responsibilities
• Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
• Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
• Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
• Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
• Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals
• Lead search innovation and vision regarding new products and enhancements
• Identify and test new channels and products, highlighting results and sharing across organization and with external clients
• Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
• Partner with publishers to influence roadmap and future product rollouts on respective of client business