Performance Marketing Strategist

As a Performance Marketing Strategist, you’ll be responsible for driving customer growth through digital advertising, focusing on acquiring new customers while also engaging existing buyers through targeted paid media campaigns.

Responsibilities

• Plan, build, and optimize paid campaigns across digital channels including Google, Meta, display, CTV, and emerging platforms.
• Focus primarily on new customer acquisition using segmentation, lookalike audiences, and performance testing to identify and grow high‑value audiences.
• Develop and manage remarketing campaigns to re‑engage existing buyers and increase customer lifetime value.
• Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate.
• Partner with web designers and brand strategists to ensure consistent creative, messaging, and targeting across channels.

Qualifications

We need a motivated professional with a proven track record of driving results through innovative digital marketing strategies.

• 2+ years of experience developing and executing digital marketing programs, preferably within the e‑commerce sector.
• Bachelor’s degree in Marketing, IT, or a related discipline.
• Proficiency with digital advertising platforms.
• Proficiency in digital analytics and reporting tools.
• Strong understanding of various digital marketing channels.
• Exceptional communication skills and the ability to articulate ideas clearly.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data‑driven decisions.
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines.