Performance Marketing Manager - Search & Social

About the company

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness. We bring together seven international brands to inspire and achieve this vision, striving to make people around the world healthier and happier. With established market positions in more than 15 countries and over 3,400 employees globally, we are expanding our premium, proven, and aspirational brands to new markets and life stages.

Zesty Paws® specializes in premium pet products formulated to keep pets strong and healthy, rooted in a culture of passion, quality, transparency, and innovation. Solid Gold, founded in 1974, takes a holistic approach to pet gut health, believing that healthy digestion positively impacts immune systems and overall wellness. Our products are proudly represented in specialty pet stores across the US and Canada.

The variety of work at H&H creates unlimited opportunities to excel across disciplines, offering new pathways and challenges daily. Our success is directly attributed to the health and happiness of our team, where you will be empowered to contribute positively to a high-impact culture and bring your whole self to work.

About the role

Reporting to the Director of Omni Digital, the Performance Marketing Manager will be responsible for eCommerce demand generation for Pet Nutritional Care brands at H&H Group. You will be hands-on as an expert practitioner, building, optimizing, and troubleshooting campaigns directly with the assistance of agency partners. This role moves beyond a siloed DTC mindset, leading brand awareness initiatives in partnership with broader Marketing and Channel teams to drive growth across DTC, TikTok, Chewy, Amazon, and Retail.

Responsibilities

• Develop and own the bottom-funnel performance marketing strategy that balances immediate conversions/CAC with LTV.
• Plan and manage paid campaigns across key channels: Paid Search (Google, Bing), Paid Social (Meta, TikTok, Pinterest), Display, Programmatic, and emerging performance channels, with a focus on driving bottom-funnel conversion across DTC, TikTok Shop, and offsite channels.
• Own day-to-day campaign management and hands-on execution across all performance channels, ensuring continuous optimization and efficiency.
• Partner with the Creative team to brief, test, and optimize ad assets that drive conversion and engagement.
• Collaborate with Brand, Digital, and Ecommerce teams to align campaigns with product launches, promotions, and seasonal initiatives.
• Establish and monitor performance KPIs (CAC, ROAS, CPA, LTV, MER, etc.) to evaluate success and guide spend decisions.
• Run continuous A/B tests on targeting, landing pages, and creative to improve conversion efficiency and customer quality.
• Build dashboards and reporting frameworks in partnership with the Analytics team for real-time visibility into performance and how digital spend influences both online and offline sales.
• Identify insights and trends in consumer behavior to inform targeting and creative strategies.
• Collaborate with CRM and Lifecycle Marketing to ensure alignment between paid acquisition and retention campaigns.
• Manage day-to-day relationships with performance agency partners and platform representatives to ensure alignment on priorities, pacing, and optimization.

Requirements

• 4–7 years of experience in performance marketing or growth marketing, ideally within a CPG, eCommerce, or DTC brand.
• Proven track record managing paid search and paid social campaigns at scale ($500k+ monthly budgets).
• Strong analytical skills and proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics, and Looker/Tableau.
• Experience with data-driven decision making and advanced Excel or Google Sheets skills.
• Ability to collaborate cross-functionally and communicate complex data clearly.
• Familiarity with attribution modeling, marketing mix modeling (MMM), and incrementality testing.
• Knowledge of SEO, email, affiliate, and influencer marketing as part of an integrated growth strategy.
• Comfort with A/B testing and conversion rate optimization (CRO) tools.
• Strategic thinker with a test-and-learn mindset.
• Highly analytical and results-oriented.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Passion for consumer brands and understanding of shopper behavior.
• Strong project management skills with the ability to work across multiple projects.
• Clearly demonstrates a positive can-do attitude and results outperformance.

Key Performance Indicators

• Growth in new customer acquisition.
• Efficiency improvements in CAC and ROAS.
• Increases in LTV and retention rates.
• Successful testing and rollout of new paid media channels.
• Contribution to overall revenue and margin goals.

Schedule

• Local team members are required to work from our Orlando office 3 days per week.
• Non-local team members will be required to travel approximately 15% of the time.