Performance Marketing Manager, LoopNet

Who is CoStar Group? CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

Why LoopNet? With over 86,000 companies searching daily and six times more traffic than our nearest competitor, LoopNet has offered unmatched visibility for commercial real estate listings for over 30 years. The LoopNet platform connects brokers, buyers, and sellers, equipping them with powerful tools to close deals efficiently, whether for sale or lease, or at auction using LoopNet Auctions by Ten-X. We have established ourselves as the #1 global commercial real estate marketplace—and we aren’t done yet.

About the role

As we continue to evolve and innovate, our auction marketing program is a critical growth engine. We’re looking for a highly experienced Performance Marketing Manager to take ownership of optimizing results for every auction. This is a senior-level role for someone who thrives on autonomy, innovation, and measurable impact. You’ll have access to incredible raw material: an unparalleled audience, rich datasets, and advanced marketing technology. What we need is a visionary who can connect these pieces into a cohesive strategy that drives exceptional auction outcomes.

Richmond, VA | In office, Monday – Friday

Responsibilities

• Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
• Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
• Inform and implement advanced tactics including automated communications and triggered campaigns.
• Build scalable processes for campaign delivery and optimization across multiple channels.
• Use our extensive data to inform targeting, bidding strategies, and personalization.
• Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
• Work closely with leadership while operating with autonomy to push initiatives forward.
• Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Requirements

• Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
• Track record of commitment to prior employers.
• 5+ years of experience in performance marketing, ideally in a marketplace environment.
• Deep technical knowledge of marketing automation, programmatic buying, and personalization.
• Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
• Excellent analytical skills and experience with data-driven decision-making.

Qualifications

• Track record of defining and executing long-term performance strategies.
• Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
• Expertise in marketing tech stacks, automation platforms, and personalization engines.
• Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
• Comfortable driving transformation in evolving programs and implementing scalable processes.
• Ability to present insights and recommendations to senior leadership.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Pay

Base Compensation: $81,000.00 - $136,000.00 Annually