Performance Marketing Manager And Team Leader

Responsibilities

• Devise and execute metric-driven advertising campaigns on platforms such as Facebook, YouTube, TikTok, and other relevant channels, ensuring that all campaigns meet or exceed the desired performance goals.
• Carry out thorough research and analysis to identify target audiences, optimize campaign targeting, and stay ahead of industry trends to maximize campaign effectiveness.
• Lead and develop a team of digital advertising professionals, providing guidance, mentorship, and support to drive continuous growth and improvement.
• Implement A/B testing methodologies to optimize campaign performance, leveraging data-driven insights to make informed decisions and drive conversions.
• Track and analyze campaign metrics, preparing comprehensive reports to evaluate performance, identify trends, and provide actionable recommendations for optimization.
• Collaborate with cross-functional teams, including creative, analytics, and marketing, to align strategies, leverage synergies, and ensure impactful creative input in campaigns.
• Stay up to date with the latest developments in performance marketing, advertising technologies, and industry best practices, sharing knowledge and driving innovation within the team.

Qualifications

• Proven experience in managing performance marketing campaigns across platforms like Facebook, YouTube, TikTok, Google Ads, etc., with a strong focus on driving results and meeting performance goals.
• Demonstrated expertise in devising metric-driven campaigns, A/B testing methodologies, campaign reporting, and metric tracking, with the ability to leverage data to optimize performance and ROI.
• Experience leading and developing high-performing teams, with excellent communication, leadership, and mentoring skills.
• Strong analytical mindset, with the ability to translate data into actionable insights and strategies.
• Proficiency in using performance marketing tools and platforms, such as Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, Google Analytics, and other relevant digital advertising platforms.
• In-depth understanding of digital advertising strategies, including audience targeting, campaign optimization, conversion tracking, and the ability to provide impactful creative input.
• Exceptional project management skills, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
• Passion for staying ahead of industry trends and technologies, and a commitment to continuous learning and professional development.