Performance Marketing Designer (Education / Digital Marketing)

About the Role

A large charter school network is hiring a Performance Marketing Designer to drive enrollment, talent acquisition, and audience growth through high-performing creative. The role combines strong visual craft with a performance mindset, using testing, audience insights, and data to improve results across paid social, display, search, email, web, video, and emerging digital channels.

Location: New York, NY (Hybrid). Employment type: Full-Time.

Responsibilities

• Designing and developing creative assets across paid social, display, search, email, web, video, and emerging digital channels
• Translating marketing objectives, audience insights, and campaign strategies into compelling visual concepts
• Creating scalable creative systems and asset libraries that support campaign growth and efficiency
• Developing multiple creative variations to support testing and optimization
• Partnering with marketing and analytics teams to identify opportunities for creative improvement
• Applying performance insights, audience behavior, and campaign data to refine creative
• Supporting A/B testing through iterative design and rapid experimentation
• Helping establish best practices for performance-focused creative development across the organization
• Designing landing pages, conversion experiences, and digital touchpoints supporting recruitment and enrollment goals
• Collaborating with copywriters, strategists, and marketers to improve user experience and campaign effectiveness
• Contributing to concept development, campaign planning, production, and launch
• Presenting creative work and articulating the rationale behind design decisions

Qualifications

• 4-7 years of experience in performance marketing, digital design, advertising, growth marketing, or related fields
• Strong portfolio demonstrating both creative quality and measurable business impact
• Experience designing for paid social, digital advertising, email, web, and other performance marketing channels
• Proficiency in Adobe Creative Suite and Figma
• Understanding of marketing funnels, audience targeting, testing methodologies, and conversion optimization
• Ability to manage multiple priorities in a fast-paced environment
• Preferred: Experience working on mission-driven, education, nonprofit, or consumer-facing brands
• Preferred: Motion graphics, video editing, or animation experience
• Preferred: Experience partnering closely with performance marketing or growth teams
• Preferred: Familiarity with marketing analytics and performance reporting tools

Benefits

• Medical, dental, and vision coverage starting day one (employer covers 82% of the core medical plan)
• 403(b) retirement plan with 3% employer match
• Up to $2,400/year in employer HSA contributions
• Employer-paid life and disability insurance
• PSLF eligibility
• Generous paid time off
• Paid parental leave
• $50/month cellphone stipend
• Pre-tax commuter benefits
• Backup family care

Pay

$80,000-$110,000 per year

Schedule

Hybrid position based in the Financial District, requiring on-site work Tuesday through Thursday, with remote work on Monday and Friday.