Performance Marketing Analyst [AQ-12298]

Aquent is a leading global firm dedicated to connecting top-tier creative, marketing, and design talent with the world’s most innovative brands. This role places you at the heart of marketing operations, empowering you to transform raw numbers into compelling narratives and drive data-driven decisions that influence global growth and talent ecosystems.

Responsibilities

• Monitor, analyze, and optimize performance marketing metrics across diverse channels, including Paid & Organic Search, Social Media, and Email.
• Design, build, and maintain standardized marketing reports and automated dashboards to rigorously track key performance indicators such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Investment (ROI), and conversion rates.
• Conduct deep-dive analyses to uncover emerging trends, pinpoint underperforming campaigns, and provide data-backed recommendations that shape future marketing investments.
• Assist in maintaining robust data hygiene and tracking infrastructure, ensuring seamless integration between various advertising platforms and CRM/marketing automation tools.
• Experiment with and implement generative AI tools to streamline data analysis, automate reporting tasks, and optimize the testing of ad copy for maximum effectiveness.

Requirements

• Bachelor’s degree in a quantitative field such as Data Analytics, Statistics, Marketing Technology, Finance, or Marketing Analytics. Degrees in Economics or Mathematics with a business/marketing focus are also highly valued.
• 0–3 years of experience in an analytical role, including marketing analytics, business intelligence, or data analysis. Strong internships will be considered as relevant experience.
• Advanced proficiency in Microsoft Excel/Google Sheets, including expertise in VLOOKUPs, Pivot Tables, and data modeling.
• A strong quantitative aptitude with the ability to translate complex data into clear, compelling stories and explain intricate metrics to non-technical stakeholders.

Skills

• AI Savvy: Experience using Generative AI tools (such as ChatGPT, Claude, or specialized data prompts) to accelerate workflows, write basic scripts, or clean data.
• Ad Platforms: Familiarity with major advertising platforms like Google Ads, Meta Business Manager, or LinkedIn Campaign Manager.
• CRM/Automation: Hands-on experience with marketing automation and CRM platforms, specifically with reporting, list management, and attribution dashboards.
• Visualization: Experience with data visualization tools such as Google Looker Studio, Tableau, or PowerBI.
• SEO Tools: Experience using SEO/AEO software like SEMRush, Google Search Console, or Google Analytics.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Eligible talent gain access to benefits including:

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a company match
• Free online training through Aquent Gymnasium

Pay

Compensation range: $25 – $28 hourly. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities, and location.