PCP/Endo Business Specialist - Atlanta (South), GA

About the Role

The PCP/Endo Business Specialist is responsible for developing and implementing a plan to maximize net sales of BIPI and co-promoted diabetes products, aligning with direction from BIPI commercial leadership and adhering to BIPI guidelines, policies, and directives. This role involves engaging with key targeted healthcare providers, community hospitals, teaching hospitals, federal and military hospitals, managed healthcare facilities, group purchasing organizations, integrated delivery networks, and other relevant entities.

As an employee of Boehringer Ingelheim, you will contribute to the discovery, development, and delivery of products to patients and customers. The company offers a global presence, fostering international collaboration and providing opportunities for employees to directly impact the company’s success. Boehringer Ingelheim values its employees and supports a healthy working environment, meaningful work, mobility, networking, and work-life balance.

Responsibilities

• Utilize product knowledge and selling skills to influence targeted healthcare professionals to support BIPI-promoted diabetes products.
• Execute brand strategies to ensure company sales and marketing messages are delivered appropriately to customers.
• Establish and maintain effective communication, cooperation, and coordination with co-promotion partners and BIPI employees.
• Complete pre-call plans to meet key stakeholder needs and build discussions around customer needs and opportunities.
• Foster customer network development and communication, ensuring accurate and timely follow-up discussions.
• Build ongoing trust with customers as relationships develop.
• Use BIPI Sales Training techniques to facilitate the customer decision-making process.
• Coordinate engagement of healthcare providers through personal and non-personal channels, according to customer preferences.
• Identify top plans for customers and engage in discussions on the payer environment, co-pays, and formulary access.
• Work with Managed Care Area Managers to generate and sustain support for products on MCO formularies.
• Develop and influence an extended team to pull-through MCO decisions.
• Deliver on the "continuation of care" model, including discharge protocols, treatment algorithms, and disease management.
• Analyze qualitative and quantitative territory information to optimize territory business plans and customer calls.
• Monitor local market conditions for changes that impact business and develop plans to optimize resource allocation (samples, co-pay cards, speaker programs, in-office meals).
• Adjust implementation plans regularly (speaker management, advocate development, etc.) and leverage opportunities that meet both territory and brand tactics.
• Utilize supporting analysis tools to plan activity, report and monitor resource utilization, and maintain account and customer records.
• Complete all administrative responsibilities as directed by management and successfully complete all Sales Training requirements.
• Identify thought leaders, innovators, and advocates to support BIPI products.
• Work with trained speakers for diabetes topics and products, providing feedback and follow-up to speakers and attendees.
• Initiate contacts and network-building among advocates and customer groups, developing plans to cultivate speakers and thought leaders.
• Manage programs and budgets to stay within standards.
• Collaborate effectively with all customer-facing roles (e.g., Account teams, Medical teams) to meet customer needs and deliver net sales objectives.
• Demonstrate strong collaboration and communication as customers evolve and ownership of accounts transition from traditional to account-based models.
• Perform all company business in accordance with regulations (e.g., EEO, FDA, DEA, OSHA, PDMA, EPA, PhRMA) and company policies and procedures.
• Report any observed violations immediately to management and maintain high ethical and professional standards with all business contacts.

Requirements

• Bachelor’s degree from an accredited institution is preferred.
• Minimum of two (2) years of successful sales and/or marketing experience in the pharmaceutical/healthcare industry, pharmacy, B2B, customer engagement services, or equivalent (five (5) years for Executive PCP/Endo Business Specialist).
• Experience in the diabetes therapeutic area is preferred.
• History of successful performance and meets expectations for key competencies required for this role.
• Proficiency in Excel, Word, Outlook, and database applications.
• Ability to travel, including overnight travel.
• Must reside in the territory geography or be willing to relocate (exceptions granted by senior sales leadership).
• Valid Driver’s License and an acceptable driving record.
• Authorization and ability to drive a company-leased vehicle or authorized rental vehicle.

Physical and Mental Demands

• Daily travel within the territory, including multiple stops and visits to office buildings, hospitals, and clinics.
• Physical activities such as going up and down stairs, bending, walking, and lifting above head to shelf pharmaceutical materials (intermittent repetitive lifting up to 40 lbs).
• Periodic overnight travel for training and meetings.
• Must pass state motor vehicle vision requirements to operate a motor vehicle.
• Ability to work with both external and internal customers, comfortable in new environments and adverse conditions.
• Must work with diverse groups of people, interact with medical practitioners and business partners, and manage stress and conflict in a highly competitive environment.
• Ability to learn and retain complex material, pass tests demonstrating product and disease-related knowledge, and deliver content verbally in a clear, effective, and accurate manner in compliance with regulatory requirements.

Schedule

• At least 40 hours per week, with morning and evening flexibility as necessary to meet physicians’ schedules and coordinate evening speaker programs.
• Must function in a self-directed work environment.
• Proficient in remote engagements with key customers via video conferencing platforms.
• Able to deliver clear and compliant sales presentations remotely using video, phone, and digital media applications.
• Understands how to build customer relationships that facilitate live and virtual engagement opportunities.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.
• Must be eligible and authorized under all U.S. Export Laws to be employed by the company and receive any technology required for the position.