Pathfinders Arrives, a New Touristic Product to Facilitate Business in Latin America
About the agency
EM Marketing & Communication is an allied member of the Caribbean Tourism Organization (CTO). The agency specializes in communication and promotion for Caribbean islands seeking to strengthen ties with Latin America, with a focus on improving market positioning and showcasing destination possibilities to both trade and the general public.
2023 achievements
- Supported Antigua and Barbuda in Public Relations and Marketing efforts in Latin America
- Developed press strategy for the islands in the region, including a fam-press involving journalists and influencers
- Disseminated key news in trade media
- Participated in major global tourism industry fairs with several CTO member countries
2024 outlook
The agency is preparing strategy to accompany Caribbean countries in their plans for the new year, with initiatives already in planning. EM is evaluating participation in trade events including:
- WTM Latin America: April 15–17, the most important B2B travel and tourism event in Latin America, offering business opportunities and access to qualified buyers and influencers
- Caribbean Travel Marketplace: 42nd edition, May 20–23 in Montego Bay, Jamaica
- Showcase Antigua and Barbuda 2024: June 4–7, hosted by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA)
- Caribbean Week New York: June 10–14, CTO's annual event showcasing Caribbean travel, culture, customs, and people
Strategic approach
EM demonstrates exceptional strategic vision by following the latest trends and technologies, leading the forefront in developing projects on new platforms and formats. The agency's hallmark is its innovative and creative approach, with a commitment to success and innovation continuing as its banner.