Parts & Personalization Product Manager

Role Overview

The Parts & Personalization Product Manager reports to the SVP, Consumer Direct (Ecosystem) and owns the full Parts commercial business across a 150,000+ installed owner base at the highest gross margin in the Consumer Direct portfolio. This role focuses on the cross-sell layer of the Staccato Ecosystem, where owners personalize their pistol as an expression of identity.

Requirements

• Experience: 7+ years in accessories, aftermarket, or personalization business management.
• Premium sporting goods accessories, powersports aftermarket, firearms accessories, or outdoor gear personalization backgrounds are directly applicable.
• Catalog Architecture and Drop Culture: Experience managing a premium accessories catalog with both a core catalog layer and a limited release drop cadence.
• Understands how to build anticipation, scarcity, and community around a product release.
• ECommerce and Digital Merchandising: Demonstrated experience managing an accessories business through a direct-to-consumer eCommerce channel.
• Comfortable with product listing strategy, bundle design, cross-sell merchandising, and conversion rate optimization.
• Experience with a product configurator or guided selling tool is a strong advantage.
• Data-Driven SKU Management: Tracks catalog performance through attach rate, revenue per SKU, sell-through rate, and margin by category.
• Has rationalized a product catalog based on data rather than intuition.
• Cross-Functional Product Development: Comfortable working across Operations, Creative, and Technology to bring a new SKU from concept to launch.
• Has managed a product development timeline with multiple internal dependencies.
• Brand Alignment: Passion for Staccato’s values. Firearms ownership is strongly preferred.

Key Responsibilities

• Build the Parts Catalog as a Personalization System: Restructure the Staccato Parts catalog across Performance, Expression, Protection, and Prestige tiers as a personalization journey.
• Execute the Signature Series as a Cultural Event: Design the quarterly Signature Series drops as cultural moments in the Staccato community.
• Build the CARE Gunsmith Recommendation Protocol: Design the system by which every CARE gunsmith interaction generates a specific, personalized Parts recommendation.
• Build the Configurator Experience: Partner with the Head of Ecommerce and CTO team to build the Parts configurator on staccato2011.com.
• Drive Attach Rate Across the Installed Base: Own the Parts attach rate metric - the percentage of Ecosystem members who have made at least one Parts purchase in the trailing 12 months.
• Market Analysis and Opportunity Sizing: Continuously analyze the competitive landscape, customer behavior data, and category trends to identify untapped commercial opportunities within your division.
• Translate findings into structured project briefs that quantify the size of the opportunity, define the target customer segment, outline the required investment, and establish the business case for prioritization.
• Go-to-Market Planning: Own the comprehensive go-to-market plan for every new product, program, or initiative within your division.
• Channel Strategy and Execution: Define and manage the channel mix for your division - direct-to-consumer eCommerce, dealer network, Ranch point of sale, and CET enrollment - with explicit revenue targets and conversion metrics for each channel.
• Dealer and Internal Team Product Training: Build and maintain product training materials for both the dealer network and internal teams - including CET, SET, and Ranch staff.