Partnership Marketing Director

Position Overview

The Partnership Marketing, Director will manage and strengthen relationships with key partners, ensuring seamless execution and lasting value for both Hornets Sports & Entertainment (HSE) and our partners.

Core Values

• HSE Embodies The Following Core Values:
  • Integrity
  • Teamwork
  • Competitiveness
  • Candor
  • Accountability
  • Resilience

Essential Duties And Responsibilities

• Act as the main point of contact for assigned partners, building strong, strategic, long-term relationships.
• Understand each partner’s business and goals and identify ways to align them with HSE assets and initiatives.
• Hold regular strategy meetings with partners to ensure goals are met and explore new opportunities.
• Drive renewals and upsells by presenting innovative, customized solutions that deliver measurable value for partners.
• Work closely with sales, marketing and analytics teams to uncover new revenue opportunities and improve existing offerings.
• Create clear and compelling presentations and proposals that demonstrate the value of HSE partnerships.
• Oversee the delivery of partnership assets, ensuring timely and high-quality execution.
• Develop detailed activation strategies for each partner, outlining goals, deliverables and timelines.
• Collaborate with partners to integrate their brand into HSE events, media and fan engagement activities in a way that resonates with audiences.
• Lead the preparation and delivery of partnership recaps, showcasing key successes and areas for improvement.
• Lead the team where needed.
• Ensure smooth communication and alignment between partners and internal teams.
• Represent the Partnership Marketing team in company-wide initiatives and cross-departmental projects.
• Use CRM systems, analytics tools and market research to provide partners with valuable insights and recommendations.
• Monitor and report on key performance indicators (KPIs) related to revenue, activation quality and partner satisfaction.
• Attend games and events to support partner activations and strengthen relationships.
• Maintain proactive communication with internal teams and external partners to ensure alignment and success.
• Demonstrate professionalism and uphold HSE brand standards in all interactions and deliverables.

Required Skills, Experience, And Abilities

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• 6+ years of experience in partnership marketing, revenue generation, client management, or a related field, with a proven ability to drive revenue growth.
• In-depth knowledge of marketing, partnerships and premium hospitality in sports or entertainment venues.
• Innovative and strategic thinker, passionate about the entertainment industry.
• Strong relationship-building skills with a customer-first approach, capable of engaging with executives and affluent clientele.
• Detail-oriented with excellent organizational and time-management skills to manage multiple accounts.
• High-energy, self-motivated partnerships professional with a passion for driving revenue.
• Strong negotiation skills and the ability to highlight the value of partnerships.
• Effective problem-solving abilities in fast-paced, high-pressure environments.
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in CRM platforms, analytics tools and presentation software.
• Excellent negotiation, closing and consensus-building skills.
• Commitment to delivering a white-glove service experience that drives client satisfaction and retention.
• Exceptional verbal and written communication skills, with adaptability in style.
• Flexible schedule availability, including evenings, weekends and select holidays.