Partner Marketing Manager
About the Role
Tanium's alliances with Microsoft, AWS, and Google Cloud are among the most important growth levers in the company, and this role owns the marketing side of all three. As Partner Marketing Manager, Cloud Alliances, you are Tanium's marketing face to our cloud partners: the person their partner marketing teams plan with, negotiate with, and build with. This is a builder's role with unambiguous accountability, designed for a modern, AI-fluent marketer. The position follows a hybrid schedule, requiring a minimum of three days per week in one of the following offices: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.
Responsibilities
- Own joint marketing planning with Microsoft, AWS, and Google Cloud, serving as Tanium's single marketing owner for all three cloud alliances.
- Build trusted relationships with partner marketing, field marketing, and partner development counterparts at each company.
- Develop data-informed, per-partner joint marketing plans aligned to each partner's co-sell and marketplace priorities and Tanium's pipeline goals.
- Lead budget negotiations with each partner, securing and managing Market Development Funds (MDF) through the full lifecycle.
- Design and run always-on, co-branded campaigns targeting joint accounts and each partner's sellers.
- Own campaign architecture end-to-end, including audience selection, content strategy, channel mix, lead capture, nurture, and attribution.
- Define lead scoring, routing, and follow-up SLAs with Tanium's telesales team to validate and convert MQLs into SQLs.
- Complement SEO with Generative Engine Optimization (GEO/AEO) to ensure Tanium's visibility in AI assistants like ChatGPT, Copilot, and Gemini.
- Run paid programs on established and emerging AI channels, including LinkedIn, ChatGPT ads, and Microsoft Copilot sponsored placements.
- Orchestrate physical and virtual tactics as one integrated plan, aligning conferences, field events, webinars, and digital campaigns to pipeline goals.
- Own the funnel dashboard, measuring MQL volume, MQL-to-SQL conversion, pipeline, cost per SQL, and MDF ROI.
- Represent Tanium externally at partner events and advocate internally across sales, alliances, product marketing, and executive stakeholders.
Requirements
- 6-8+ years of B2B marketing experience, including 3+ years in partner or alliance marketing with at least one hyperscaler (Microsoft, AWS, or Google Cloud).
- Demonstrated success securing and managing MDF and co-marketing funds end-to-end.
- Track record of building full-funnel campaigns accountable for MQL targets, with measurable pipeline results.
- Daily use of AI tools for content, campaign operations, and analysis; practical command of SEO and GEO/AEO.
- Proven ability to run integrated physical and virtual programs as one coordinated plan.
- Credibility to negotiate budgets with large technology companies and drive outcomes without direct authority.
- Fluency with Salesforce and marketing automation platforms like Marketo.
- High integrity, ownership mindset, and commitment to teamwork in a fast-paced environment.
Qualifications
- BA/BS degree or equivalent work experience.
Pay
The annual base salary range for this full-time position is $100,000 to $155,000. The actual salary may vary based on factors such as location, education, skills, training, and experience. Additional compensation includes equity awards and a comprehensive benefits package.
Benefits
- Medical, dental, and vision insurance.
- Family planning benefits, HSA, and FSA.
- Transportation savings account.
- 401(k) retirement plan with company match.
- Life, accident, and disability coverage.
- Business travel accident insurance.
- Employee assistance programs.
- 5 days of volunteer time off (VTO) annually.