Part-Time Social Media Assistant-Lead

About the role

The Social Media Specialist – Lead for Campus Recreation supports patron-facing promotional efforts and handles communication projects across social media channels. Reporting to the Assistant Director of Campus Recreation, this role oversees the social media team and manages content creation.

Responsibilities

• Team Leadership and Project Management
• Oversee the social media team, ensuring all members meet deadlines and align with project expectations.
• Clock in with the project coordinator to schedule and publish approved content across social media platforms.
• Work closely with the Senior Student Manager (SSM) to address team needs, manage schedules, and resolve any issues.
• Analytics and Strategic Planning
• Pull and analyze monthly social media data, creating comprehensive analytic plans to track engagement trends.
• Report findings and make strategic recommendations for improvement to the Assistant Director.
• Content Management and Quality Control
• Edit all social media content for quality, consistency, and adherence to University brand guidelines.
• Schedule and, when necessary, physically post content across social media channels.
• Content Creation and Engagement
• Develop engaging content, including monitoring Campus Recreation’s social media calendar and posting accurate information on facilities, events, and programs.
• Conceptualize and create digital content aimed at increasing engagement across both target and broader audiences.
• Respond to followers on social media, connecting with content experts as needed.
• Social Media Best Practices
• Research social media trends and recommend strategies for engagement.
• Create and maintain a consistent tone and voice for Campus Recreation’s social media presence.
• Provide guidance to team members on social media best practices and quality content creation.
• Event Coverage and Additional Duties
• Attend Campus Recreation events and programs to capture video and photographic content.
• Affiliate in printing, distributing, and delivering promotional materials as necessary.
• Engage in collaborative efforts and support team development initiatives.

Requirements

• A minimum of one semester of experience on the Campus Recreation student creative team is required.
• Strong organizational skills, creativity, and an understanding of social media strategy.
• Positive interaction with patrons and employees.

Qualifications

• Strong problem-solving skills.
• Ability to positively interact with the patrons and employees.
• Decisive decision maker in the absence of professional staff.
• Displays role model appropriate behavior at all times, including in online communities.
• Maintains regular and frequent communication with supervisory team.
• Can interact with diverse groups through a variety of situations.
• Promotes Campus Recreation programs and services.

Skills

• Strong organizational skills.
• Strong problem-solving skills.
• Ability to positively interact with the patrons and employees.
• Decisive decision maker in the absence of professional staff.
• Displays role model appropriate behavior at all times, including in online communities.
• Maintains regular and frequent communication with supervisory team.
• Can interact with diverse groups through a variety of situations.
• Promotes Campus Recreation programs and services.

Benefits

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

Pay

This position is part-time and pays $18.00 per hour.

Schedule

The position requires flexibility to accommodate a variable schedule, including mornings, evenings, weekends, and University breaks.