Paid Social Specialist (Buying)

About the role

Ziff Davis Shopping is seeking two Paid Social Specialists to run its Social Commerce business. Each specialist will focus on different parts of the funnel, with one managing media buying and spend allocation, and the other focusing on creative testing and iteration. Both specialists will work closely together to drive affiliate commerce growth.

Responsibilities

• Manage end-to-end campaign setup on Meta (our starting platform), with expansion to TikTok and additional channels as the program grows.
• Ensure flawless technical execution and adherence to naming conventions.
• Continuously tune bidding strategies and budget distribution to hit aggressive ROAS targets.
• Own tracking infrastructure and UTM parameters, ensuring every click and conversion is accurately attributed.
• Monitor CTR and CVR trends daily, identify technical friction in the funnel, and bring data-backed campaign concepts to the Creative Specialist.
• Work with the Creative Specialist to keep traffic routing correctly to custom-built landing pages and ensure tracking signals fire back to the platforms.
• Act as a strategic peer in the pod, bringing technical wins to a daily data-sharing session that shapes the next round of production.

Requirements

• Experience: 2–3 years of hands-on paid social buying, preferably in-house at a publisher or at a performance agency.
• Platform Mastery: Advanced expertise in Meta Ads Manager.
• Familiarity with TikTok or other paid social platforms is a significant plus.
• Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into next steps.
• Affiliate Familiarity: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) is highly preferred.
• Education: Bachelor’s degree in Marketing, Finance, Economics, or a related quantitative field.

Qualifications

• Experience: 2–3 years of hands-on paid social buying, preferably in-house at a publisher or at a performance agency.
• Platform Mastery: Advanced expertise in Meta Ads Manager.
• Familiarity with TikTok or other paid social platforms is a significant plus.
• Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into next steps.
• Affiliate Familiarity: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) is highly preferred.
• Education: Bachelor’s degree in Marketing, Finance, Economics, or a related quantitative field.

Skills

• Data-first mindset
• Technical precision
• Advanced expertise in Meta Ads Manager
• Familiarity with TikTok or other paid social platforms
• Proficiency in Excel/Google Sheets and AI tools
• Understanding of affiliate dynamics
• Bachelor’s degree in Marketing, Finance, Economics, or a related quantitative field

Benefits

• Competitive salaries
• Comprehensive medical, dental, and vision coverage
• Life and disability benefits
• Flexible Spending Accounts (FSAs)
• 401(k) with company match
• Employee Stock Purchase Plan
• Flexible Time Off
• Volunteer Time Off
• Paid holidays
• Family building and caregiving support
• Generous Family Care and Parental leave
• Access to wellness programs
• Recognition and celebration of employee achievements

Pay

$80,000 to $100,000 annually, depending on experience, scope of the role, capabilities, education, and business and company performance.

Schedule

Full-time position.