Paid Social Specialist (Buying)

About the role

Ziff Davis Shopping is seeking two Paid Social Specialists to run their Social Commerce business. Each specialist will focus on different parts of the funnel — one on media buying and spend allocation, the other on creative testing and iteration — but both will work closely together to drive affiliate commerce growth.

Responsibilities

• Manage end-to-end campaign setup on Meta (our starting platform), with expansion to TikTok and additional channels as the program grows.
• Ensure flawless technical execution and adherence to naming conventions.
• Continuously tune bidding strategies and budget distribution to hit aggressive ROAS targets.
• Own tracking infrastructure and UTM parameters, ensuring every click and conversion is accurately attributed.
• Monitor CTR and CVR trends daily, identify technical friction in the funnel, and bring data-backed campaign concepts to your Creative counterpart.
• Work with the Creative Specialist to keep traffic routing correctly to custom-built landing pages and tracking signals firing back to the platforms.
• Act as a strategic peer in the pod, bringing technical wins (e.g., a creative that’s scaling and merits iteration) to a daily data-sharing session that shapes the next round of production.

Requirements

• Experience: 2–3 years of hands-on paid social buying, preferably in-house at a publisher or at a performance agency.
• Platform Mastery: Advanced expertise in Meta Ads Manager.
• Familiarity with TikTok or other paid social platforms is a significant plus.
• Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into next steps.
• Affiliate Familiarity: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) is highly preferred.
• Education: Bachelor’s degree in Marketing, Finance, Economics, or a related quantitative field.

Qualifications

• Advanced expertise in Meta Ads Manager.
• Familiarity with TikTok or other paid social platforms.
• Proficiency in Excel/Google Sheets and AI tools.
• Understanding of affiliate dynamics.
• Bachelor’s degree in Marketing, Finance, Economics, or a related quantitative field.

Skills

• Data-first mindset.
• Technical precision.
• Strategic collaboration.
• Media buying and execution.
• Technical optimization.
• Data integrity.
• Performance analysis.
• Funnel maintenance.
• Strategic peer in the pod.

Benefits

• Competitive salaries in addition to robust, health and wellness-focused benefits.
• Flexible Spending Accounts (FSAs).
• 401(k) with company match.
• Employee Stock Purchase Plan.
• Flexible Time Off.
• Volunteer Time Off.
• Paid holidays.
• Family building and caregiving support.
• Generous Family Care and Parental leave.
• Fitness Reimbursement.
• Access to wellness programs.
• Recognition and celebration through employee engagement programs and recognition awards.

Pay

The salary compensation for each of these roles is $80,000 to $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

Schedule

N/A