Paid Social Manager (Remote)

About the role

This position is currently remote but may occasionally commute to one of our offices for in-person engagement activities such as team meetings, training, and culture events. Candidates will be considered who live near any of the client locations: Chicago, IL; Alpharetta, GA; Altamonte Springs, FL; Bentonville, AR; Boise, ID; Canton, OH; Costa Mesa, CA; Draper, UT; Kettering, OH; Marlborough, MA; Merriam, KS; New York, NY; Phoenix, AZ; San Francisco, CA; Stamford, CT; or St. Paul, MN.

Responsibilities

• Responsible for Paid Social campaign planning, development, execution, optimization, and forecast in collaboration with Paid Social Analysts.
• Monitor campaign performance daily and optimize based on KPIs.
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader.
• Develop an ongoing testing plan and identify growth opportunities to expand innovation, new platforms, and tactics and drive increased acquisition volume.
• Identify opportunities for automation leveraging internal/external tools such as Sprinklr.
• Collaborate with analytics on measurement, tagging, and reporting.
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross-channel integration and strategy.
• Manage external partner relationships, identify new channels, and innovative opportunities.
• Provide oversight and coaching to Paid Social Analyst as needed.
• Present Paid Social capabilities, case studies, learnings, and strategic POVs to client teams and internal Performance Marketing teams.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor’s Degree or, in lieu of degree, high school diploma/GED and 7+ years of marketing experience.
• 6+ years of hands-on experience managing paid social campaigns—actively working within buying tools at an agency and/or in-house media team.
• Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc.
• 2+ years of experience leading large social media brands and mentoring/managing junior team members.

Desired Characteristics

• Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
• Experience working on both B2C and B2B campaigns; working in financial, health, or retail categories a plus.
• Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management, etc.).
• Excellent team-building and collaborative skills; flexibility to pivot with strategy, regulatory, and market evolution alongside cross-channel teams to create holistic advertiser solutions.
• Creative and resourceful; proven ability to problem-solve and look for new ideas.
• Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks.
• Advanced skills in Excel and PowerPoint are essential, as well as strong business writing skills.
• Comfortable presenting to senior client team stakeholders.
• Strong aptitude for numerical detail and analytical thinking.

Eligibility Requirements

• You must be 18 years or older.
• You must have a high school diploma or equivalent.
• You must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of the onboarding process.