Paid Social Manager

About the role

EF Go Ahead Tours is a division of EF Education First, the world’s largest private education organization. We are seeking a Paid Social Manager to join our growth team. The ideal candidate is a seasoned professional with extensive experience managing paid campaigns across various platforms, including Meta, TikTok, Pinterest, YouTube, Paid Search, and Display.

Responsibilities

• Develop and own the paid social strategy across all channels, aligning with broader business objectives and growth targets
• Lead day-to-day management, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend
• Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives
• Identify and evaluate new paid social platforms and beta opportunities to drive incremental growth and competitive advantage
• Build high-impact campaigns, ad sets, and ads with sophisticated targeting, placements, and objectives
• Drive cross-functional collaboration to define campaign messaging, positioning, and objectives
• Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintain audience engagement
• Partner with creative and content teams to brief, develop, and deliver fresh creative assets
• Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate strategic insights, and drive data-informed decision-making
• Assist with paid search and display initiatives, helping manage campaigns and drive optimizations
• Share platform insights and emerging social trends with the paid media and marketing teams to inform broader strategy
• Manage UTM tracking and tagging to ensure accurate attribution across all campaigns
• Prepare and present performance reports and recommendations to senior leadership, translating complex data into clear insights
• Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed
• Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy

Requirements

• 5+ years of hands-on paid media management experience
• Deep expertise in Meta Ads (Facebook/Instagram) with advanced knowledge of campaign structure, optimization, and platform capabilities
• Familiarity with TikTok, Pinterest, YouTube Ads, and Reddit
• Familiarity with Paid Search and Display advertising and ability to support optimization efforts across these channels
• Strong track record managing campaign budgets and optimizing results
• Adept at running A/B and multivariate tests to optimize creative, copy, and targeting
• Proficient in Google Analytics/GA4 and deriving actionable insights
• Strong Excel skills for reporting and analysis
• Comfortable creating weekly/monthly reports and delivering results clearly
• Detail oriented and have strong organizational skills
• Strong writing skills and a good eye for design
• Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights
• Comfortable learning new platforms and adapting to evolving trends
• Able to work independently and collaboratively

Qualifications

• Experience with Tableau

Skills

• Creative storytelling
• Data-driven strategy
• Platform management (Meta, TikTok, Pinterest, YouTube, Paid Search, Display)
• Analytics and reporting
• Collaboration and teamwork

Benefits

• Comprehensive benefits package including medical, dental, vision, life, disability, and wellness insurance
• Flexible work arrangements including remote work options
• Professional development opportunities and training
• Employee discounts and perks
• Annual sabbaticals and paid time off

Pay

$85,000 - $105,000/year, based on experience

Schedule

Full-time position