Paid Social Associate

About the role

The Paid Social Associate supports the planning, execution, optimization, and reporting of paid social campaigns across platforms including Meta, TikTok, Pinterest, LinkedIn, Reddit, and emerging channels. This role partners with internal teams to manage campaign execution, monitor performance, analyze results, and contribute to optimization strategies across multiple client accounts. The Paid Social Associate exercises sound judgment in day-to-day campaign management while building expertise in platform strategy, audience targeting, creative best practices, and performance analysis within a fast-paced, collaborative environment.

LOCATION: This is a remote position. We are open to a remote candidate located anywhere in the US or a candidate based in our Sarasota, FL/Lakewood, CO office.

Responsibilities

• Support the planning, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Reddit, and other platforms
• Manage campaign setup, pacing, budget monitoring, quality assurance, and day-to-day account administration
• Monitor campaign performance, analyze trends, and identify optimization opportunities to improve campaign effectiveness
• Prepare reporting, analyze campaign results, and contribute performance insights and optimization recommendations
• Partner with Media, Creative, Analytics, and Account teams to support integrated campaign strategy and execution
• Execute audience, creative, placement, and bidding tests while evaluating results and recommending next steps
• Contribute to strategy presentations, client communications, and campaign recommendations
• Maintain organized campaign documentation, workflows, and project records
• Stay current on platform updates, industry trends, emerging technologies, and paid social best practices, identifying opportunities to strengthen campaign performance

Requirements

• 1–4+ years of experience supporting or managing paid social campaigns, particularly within Meta platforms
• Experience with TikTok, Pinterest, LinkedIn, and Reddit advertising platforms preferred
• Understanding of paid social strategy, audience targeting, creative best practices, and campaign optimization principles