Paid Media Senior Consultant

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks, and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk, and optimizing performance, our teams respond rapidly to dynamic and complex situations.

About The Role

Our Corporate Positioning & Insights (CPI&I) practice is seeking a Paid Media Strategist to develop and execute paid media and digital strategy based on data-driven insights. This role will be an important contributor to accounts covering ongoing corporate brand positioning, public affairs campaigns, crisis response, and special situations. The candidate will work directly with clients across a range of sectors, contributing to strategy and delivery, as well as helping to position our firm through thought leadership and new business development. The role involves developing in-depth knowledge of client objectives and challenges and applying expertise in paid media strategy to fast-moving, news-shaping client engagements.

Responsibilities

• Paid Media Strategy & Execution
  • Lead the end-to-end management of paid media campaigns across channels including paid search (Google, Bing, ChatGPT), paid social (LinkedIn, Meta, X/Twitter), programmatic display, video/CTV, and out-of-home from briefing through to post-campaign analysis.
  • Translate client business objectives and communications strategies into actionable paid media plans, including audience segmentation, channel selection, budget allocation, and KPI frameworks.
  • Conceptualize and oversee creative concepting and copy requirements for paid activations, collaborating with creative and content colleagues to ensure messaging alignment.
  • Own campaign trafficking, tagging, and QA processes to ensure accurate tracking and attribution across all paid programs.
  • Manage campaign budgets with rigor, maintaining pacing reports and proactively flagging optimization opportunities or risks to senior team members and clients.
• Client & Account Management
  • Serve as a primary day-to-day client contact on paid media accounts, communicating clearly and proactively with clients on campaign status, performance, and strategic direction.
  • Collaborate cross-functionally with colleagues across Corporate Positioning & Insights and wider Strategic Communications practices—including public affairs, financial communications, crisis management, and corporate reputation—to deliver integrated, multi-channel communications programs.
  • Contribute to the development of client scopes, proposals, and presentations, articulating paid media strategy and measurement frameworks to senior audiences.
  • Support new business development efforts by contributing paid media expertise to pitches and credential documents.
• Team & Practice Development
  • Provide guidance and mentorship to junior analysts and associates, reviewing their work and supporting their development in paid media craft.
  • Contribute to Corporate Positioning & Insights' internal knowledge-sharing, staying current on platform updates, industry tools, and emerging best practices, and disseminating insights to the broader team.
  • Assist in establishing and refining team processes, workflow standards, and quality-control frameworks for paid media delivery.

How You’ll Grow

We are committed to investing in and supporting your professional development through a range of programs focused on fostering leadership, growth, and skill-building opportunities. You’ll have access to on-the-job learning, self-guided professional development courses, and certifications. A dedicated coach will mentor and guide you through regular coaching sessions and advocate for your professional growth. As you progress, tailored programs for critical professional milestones will prepare and empower you for your next role.

Requirements

• Bachelor's degree in Communications, Marketing, Political Science, Business, or a related field.
• 3–5 years of hands-on paid media experience, ideally within a communications agency, public affairs firm, or digital consultancy.
• Demonstrated experience planning and executing paid campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), and programmatic display platforms.
• Proficiency in campaign measurement and analytics tools, including Google Analytics (GA4), Google Tag Manager, and native platform reporting.
• Experience with listening and monitoring tools such as Brandwatch, Meltwater, and Signal AI, with proficiency in building queries using Boolean logic and establishing dashboards for reputation tracking.
• Strong analytical skills with the ability to translate complex data sets into clear, client-ready narrative and recommendations.
• Excellent written and verbal communication skills; comfortable presenting to senior client stakeholders.
• Proven ability to manage multiple accounts and deadlines simultaneously in a fast-paced, high-stakes environment.
• Ability to travel to FTI office(s) and client site as needed.
• Applicants must be currently authorized to work in the United States for any employer on a full-time basis; this position does not provide visa sponsorship.

Preferred Qualifications

• Experience in B2B or public affairs paid media, including issue advocacy, corporate reputation, or financial communications campaigns.
• Familiarity with DSPs and programmatic buying platforms.
• Experience with CTV/OTT media planning and buying.
• Working knowledge of data visualization and dashboarding tools.
• Google Ads, Meta Blueprint, or other relevant platform certifications.
• Experience with audience research, social listening, and media intelligence tools (e.g., Brandwatch, Meltwater, Sprinklr).
• Familiarity with SEO, search strategy, AI-powered search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and evolving digital discovery trends.
• Exposure to A/B and multivariate creative testing methodologies.

Pay

Minimum Pay: $77,000
Maximum Pay: $118,000
The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.