Paid Media Performance (Trafficker/SEO)

Tambourine is one of the fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with creative design, we revolutionize e-commerce for hotels, resorts, and destinations.

About the role

We are looking for a Bilingual Performance Specialist to join our media team in Bogotá to manage and optimize our client’s digital marketing efforts. The Performance Specialist will develop and implement digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO). This is an on-site position at our Bogotá office.

Requirements

• Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools such as SEMrush, Google Search Console, Yext, and Google Business
• At least 2 years of experience in an agency
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and presentation skills
• Ability to work independently and hold self accountable to exceed goals
• Optimize personal work processes and drive results through time management

Bonus Qualifications

• Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
• Knowledge and understanding of the hospitality and travel industry

Responsibilities

Paid Media

• Develop, implement, and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
• Conduct keyword research and analysis to develop targeting strategies and budget recommendations
• Create effective search ad copy
• Manage budgets and bids to maximize ROI and achieve performance targets
• Track and analyze campaign performance data to identify areas for optimization and improvement
• Create and present regular performance reports to stakeholders
• Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues

SEO

• Develop and implement SEO strategies to improve organic search rankings and increase website traffic
• Conduct keyword research and analysis to identify high-potential search terms
• Optimize website content and structure to improve visibility and relevancy
• Monitor and analyze website analytics data to identify areas for improvement and track progress
• Setup and monitor local directories and Google Business accounts
• Stay up-to-date with the latest SEO trends and algorithm updates