Paid Media Manager, Urgent Care (Remote, Los Angeles)

Blacksmith Agency is an AI-first digital agency. This full-time remote role (USA, Canada, Latin America, or South Africa) focuses exclusively on paid media; SEO is handled by a separate strategist.

About the role

As Paid Media Manager, Urgent Care, you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap, and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting, creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager, and platform pixels.
• The 90-day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell, and the long-term relationship.

Requirements

• 3+ years hands-on in Google Ads and Meta: you have built, run, and optimized the campaigns yourself.
• A record of moving ROAS, CPA, or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.