Paid Media Manager, Urgent Care (Remote, Columbus)

Blacksmith Agency is an AI‑first digital agency. This full‑time, remote role (USA, Canada, Latin America, or South Africa) focuses exclusively on paid media — SEO is handled by a separate strategist.

About the role

As Paid Media Manager, Urgent Care you own paid media for a book of urgent‑care clients (multi‑site groups): targeting, budget decisions, roadmap, and the narrative when clients ask why. You are the strategic voice at the table and make the calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting, creative testing, and knowing when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager, and platform pixels.
• The 90‑day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell, and the long‑term relationship.

Requirements

• 3+ years hands‑on in Google Ads and Meta — you have built, run, and optimized campaigns yourself.
• A record of moving ROAS, CPA, or pipeline numbers you can walk us through.
• Agency experience managing several clients simultaneously.
• Clear spoken English for live calls with US clients.
• Paid media experience for urgent care or similar multi‑location businesses is a strong plus.