Paid Media Manager, Senior Living (Remote, Panama City)

Blacksmith Agency is an AI-first digital agency. This full-time remote position (USA, Canada, Latin America, or South Africa) focuses exclusively on paid media; SEO is handled by a separate strategist.

About the role

As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call
• Account growth: retention, upsell and the long-term relationship

Requirements

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself
• A record of moving ROAS, CPA or pipeline numbers you can walk us through
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• Paid media for senior living or similar multi-location businesses is a strong plus